INTIMA ASIA – 03/2009 - (Page 22)

Newer notables PROBABLY THE WORLD’S MOST FAMOUS FAMILY OWNED DEPARTMENT STORE, HARRODS WAS FOUNDED BACK IN 1849 AND HAS ALWAYS PRIDED ITSELF ON OFFERING THE BEST QUALITY PRODUCTS. THE RECENT RENOVATION OF ITS LINGERIE DEPARTMENT IS IN LINE WITH ITS REPUTATION FOR EXCELLENCE. Harrods Harrods’ first floor has been transformed into a seductive lingerie emporium with a £ 2.4 million facelift. In June 2008 the 10,000 square foot lingerie hall was fully unveiled with luxurious changing rooms and a VIP suite leading customers through a dramatic ‘dark to light’ journey. A key requirement of the new department was to rationalize display and layout to enhance clarity in a place that has the most complex, varied and dense stock assortment. Veteran designers, HMKM (who have worked with the lingerie departments of Selfridges, Galeries Lafayette and La Rinascente) completed the work in three phases culminating in the erection of structural columns in crushed shell called Trokia pearl and a striking bespoke chandelier with 6,000 glass crystals on fibre optic strands. The floor houses the concessions (Agent Provocateur, Myla, La Perla and Hanro) as well as the designers’ area and the brands’ space. A walkway features the designs of Daniel Hansen and there are glass cabinets which are interchanged regularly to highlight new collections or new ranges. Fitting rooms are generous and plush with patterned gray and silver wallpaper and curtains of heavy silver velvet, lined with dark charcoal entered by a smoked glass mirror. Harrods, London - UK

Table of Contents for the Digital Edition of INTIMA ASIA – 03/2009

Cover
SHOP SCOUTING WORLD WIDE
NEWER NOTABLES - Aimer
- Passionata
- Innée
- Printemps
- Harrods
- Victoria’s Secret
- Tayê
RETAIL NEWS
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
LAUNCHING - Parah, R Crescentini
- Hanro, Grenier
EVENT - Ultralingerie
- Italian Legwear
EXCLUSIVE
INTERVIEW
EXHIBITION UPDATE - Hong Kong Mode Lingerie
- A new deal for ingerie trade shows
CALENDAR
NETWORK EXPRESS
EVENT
PROFILE
BUSINESS NEWS - Simone Pérèle, Wolf
- Maglificio Ripa, Solstiss, Tailor
- LYCRA, Eurojersey, Piave Maitex
- Noyon, Muehlmeier
- Swiss Embroiderers, Ricamificio Paolo, Carvico
FABRIC TRENDS

INTIMA ASIA – 03/2009