THE BEST OF INTIMA – 01/2009 - (Page 38)

Retail News New York flagship store The grand New Y Plaza ork hotel is the new site for Marlies Dekkers first USA flagship store. The newly restored landmark hotel personally invited Marlies Dekkers to join their new retail center for luxury , romance and elegance. Single handedly designing the 1500ft2 space Marlies Dekkers inspirations and philosophy are evident throughout the interior down to the wallpaper a romantic print from her lat, est collection. The store is designed to take customers on a journey into the world of Marlies Dekkers and as finishing touch a special soundtrack has been commissioned to complement the concept and theme of the store. “I’m crazy about hotels and the secrets and stories they can tell. And what better place to start than the New Y Plaza if you want ork Marlies Dekkers to conquer America.” Marlies Dekkers has successfully operated her own branded retail stores over Europe and Asia for the last ten years and is proud to launch this new flagship store in its prestigious Fifth Avenue location. From Paris to Bangkok, passing through Berlin and Cologne, Marlies Dekkers stores never cease to charm and seduce both men and women. Pull-In opens in Los Angeles Following the opening of stores in New Y and Miork ami, the fast rising French brand specialized in fun underwear and beachwear continues its expansion in the US with a new store in Los Angeles which opened last summer. With a sales area of 1070 ft2 the store plays on a sleek yet cozy style creating a welcoming atmosphere which focuses on the brand’ emblematic cols ors – black and silver - as in the black lacquered walls and the chromium-plated fixtures. The furnishings combine black leather, brushed aluminum and black glass while the floor is in a light grey resin and the encased spotlights help highlight the colorful patterns on the items exhibited. The new store brings the brand’s total retail network to eight locations in the US and France. 38

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 01/2009

Cover
CONTENTS
EDITORIAL
SHOP SCOUTING WORLDWIDE - BOI’s selection from Asia to Europe
NEWER NOTABLES -Victoria’s Secret
- The Blue Corset
- Miss Lala’s Boudoir
- Harrods
- Secrets from Your Sister
- Ann Summers
BOI’S SURVEY - Weathering the storm
EXPERT - Trends to shine through economic gloom
RETAIL NEWS - Pull-In, Marlies Dekkers
FW 09/10 TRENDS - Baroque Allure
- Red Passion
- Light & Shadow
- Sweet Glamour
- Sensual Skin
TALENT - The Lake&Stars
LAUNCHING - Dietrich, Fiorucci Pin Up
- Lola Haze, Cosabella
- Parah, R Crescentini
VIEW FOR YOU
EVENT - Femmy Awards 2009, Seduction at FIT
EVENT - The 2008 Hug Awards
2008 BEST SHOP AWARDS
EXPO - Sonia Rykiel revealed
PORTRAIT - All about Jogê
- Frock Couture
THE GUEST - Elizabeth Hospodar
COVER STORY - Spotlight on Chantelle
BUSINESS NEWS
WHO’S WHO
EXCLUSIVE - Round Table
INTERVIEW - Curve takes it all
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET FOCUS - Russia: conquering the east
BEST SELLERS
FABRIC NEWS
FABRIC TRENDS

THE BEST OF INTIMA – 01/2009