BW Confidential - Issue #3 - September 2010 - (Page 3)

Comment 4 avenue de la Marne 92600 Asnières sur Seine France Tel: +33 (0)1 74 63 49 60 Fax: +33 (0)1 53 01 09 79 contact@bwconfidential.com www.bwconfidential.com Subscribe on page 41 Uncertain certainty here are perhaps no two issues about which the industry is more uncertain than the luxury sector and the US market. The crisis hit luxury hard and the sector had a difficult time adjusting to declines after years of double-digit growth. Meanwhile, in the US, unemployment remains high, consumers are still holding on to their cash and retailers and manufacturers are nervous about the upcoming holiday season. But beyond the financial crisis, there are more, if not deeper reasons for this uncertainty. In luxury the rules of the game are changing. This is not just because Lehman Brothers went bust, but due to an increasingly savvy consumer and to the internet, which has seen customers dictating to brands, rather than marketing departments telling people what to do. And in the US there is a quiet revolution in how products are being sold, with e-commerce, drugstores and TV shopping stealing more share from traditional prestige distribution. In light of this, should the market take on a little more risk and accept a greater level of uncertainty in their strategies rather than just repeat the same old models and expect a different result? Publisher Nicolas Grob Editorial Director Oonagh Phillips ophillips@bwconfidential.com Deputy Editor Alissa Demorest ademorest@bwconfidential.com Travel Retail Editor Kevin Rozario Contributors Tina Clark, Louise Dury, Claire Duffy, Laure Guilbault, Renata Ashcar, Laëtitia Bonnet-Mundschau Art Direction APSC Design Cover art direction: Kaïs Brahmi Marketing Director Nicolas Leclerc nleclerc@bwconfidential.com Subscriptions 1 year: €499/US$699 Price per issue: €125/US$175 subscribe@bwconfidential.com BW Confidential is published by Noon Media 513 746 297 RCS Paris Printed in France by Imprimerie de Champagne Copyright © 2010. All rights reserved. Reproduction in whole or in part without permission is strictly prohibited. Cover image credit: istock T Oonagh Phillips Editor in Chief ophillips@bwconfidential.com BW Confidential est édité par Noon Media SARL 4 avenue de la Marne 92600 Asnières sur Seine Directeur de la publication : Oonagh Phillips Imprimeur : Imprimerie de Champagne ZI Les Franchises 52200 Langres ISSN 2109-3350 Abonnement annuel (4 n°) : 499 € / 699 US$ Prix de vente au numéro : 125 € / 175 US$ Dépôt légal à parution BW Confidential magazine n°3 septembre 2010 n° CPPAP 0512 T 90373 September 2010 - N°3 - BW Confidential 3 http://www.bwconfidential.com http://www.bwconfidential.com

Table of Contents for the Digital Edition of BW Confidential - Issue #3 - September 2010

Cover
Contents
Comment
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- O Boticário president Artur Grynbaum
Insight: luxury
- Category overview
- Pricing
- The internet
- Return to quality
Wellness
- The spa consumer
- Spa case studies
Retail
- New store concepts
Travel retail
- Inflight sales
Market watch: US
- Country overview
- Industry roundtable
- Retailing analysis
- Emerging retail channels
Radar
- Six up-and-coming beauty brands
Packaging trends
- Make-up innovations
Last word
- Inspiration&Creation founder Leïla Rochet-Podvin

BW Confidential - Issue #3 - September 2010