BW Confidential - Issue #3 - September 2010 - (Page 12)

Take note credit: stock.xchng Market trends & indicators A snapshot of the latest market facts, figures and trends Market segments Eye make-up sales in the US are driving the color cosmetics market, according to new research by Mintel. Since 2004 eye make-up sales have increased by 38% compared to an 11% increase in the overall color-cosmetics market. The group said that 65% of respondents in a study it conducted use mascara, while 63% use eyeshadow and 62% wear eyeliner. The study points out that mascaras now offer a wider range of benefits, such as serums and iridescent light-reflecting particles. Consumers are increasingly skeptical about mineral make-up and its claims, given the number of new launches, according to a study by Datamonitor. The research group says that there were 160 new mineral make-up launches in 2009 in the US, and the fact that many brands have low mineral content and do not need certification to back up claims is turning off consumers. Datamonitor advises brands to build strong trust with consumers, similar to what US-based brand Bare Escentuals has done to stand out from the crowd. The prestige haircare category in the US increased by 5% in dollar sales from January to May, according to NPD. The increase was led mainly by the double-digit growth in styling/mousse (+34%) and conditioning (+12%) categories. Haircare sales sold in department stores in the US represent less than 5% of the total US prestige beauty industry. September 2010 - N°3 - BW Confidential Also in the US, Mintel says that according to a new survey Hispanic women feel they are not well catered for by the beauty industry. Over half of the survey respondents said they would like to see more personal-care products designed just for them and 64% would like more haircare products created specifically for Latinas. Some 81% of Hispanic women surveyed also said they would like to see more beauty care products with bilingual packaging, with the demand coming predominantly from younger consumers. 12

Table of Contents for the Digital Edition of BW Confidential - Issue #3 - September 2010

Cover
Contents
Comment
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- O Boticário president Artur Grynbaum
Insight: luxury
- Category overview
- Pricing
- The internet
- Return to quality
Wellness
- The spa consumer
- Spa case studies
Retail
- New store concepts
Travel retail
- Inflight sales
Market watch: US
- Country overview
- Industry roundtable
- Retailing analysis
- Emerging retail channels
Radar
- Six up-and-coming beauty brands
Packaging trends
- Make-up innovations
Last word
- Inspiration&Creation founder Leïla Rochet-Podvin

BW Confidential - Issue #3 - September 2010

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