BW Confidential - Issue #3 - September 2010 - (Page 52)

Radar Up & coming brands Creative streak BW Confidential profiles six niche brands to look out for Headquarters: London, UK Launch date: December 2010 Price: €20-€68 Concept & positioning: Gazelli is positioned as the first premium facial skincare line hailing from Azerbaijan. The brand, which is now based in the UK, will launch later this year in department stores and perfumeries in Western Europe with six skus (anti-aging serum, radiance booster, eye-contour cream, smoothing mask, cleansing gel and firming nourishing cream), all based on the company’s patented Naftovit complex. The formula features white Naftalan oil, which is traditionally used in medicinal therapies and is sourced in Azerbaijan. Gazelli claims the oil has nourishing and anti-oxidant properties. Why it’s interesting: Gazelli, created by a mother and daughter team (R&D director and ceo respectively) develops and manufactures its skincare line in Azerbaijan. The elegant black and white packaging design is striking and is likely to stand out on store shelves. Gazelli Mikarosa Headquarters: Paris, France Launch date: January 2011 Price: €15-€29 Concept & positioning: Mikarosa’s six-sku toiletries line was created by the founder of French haircare brand Hip. This new brand features ingredients sourced “off the beaten industrial path” and formulas contain between 43% and 96% organic ingredients. The range offers body wash, scrub, body milk, shampoo, detangler and hair mask featuring exotic ingredients, such as baobab extract, Muscat rose and Amazonian frankincense. Mikarosa will launch in mass distribution and in natural food boutiques in France, as well as at upscale Paris department store Le Bon Marché in January. Why it’s interesting: Mikarosa takes its environmental impact seriously: products are packaged in 60% recycled tubes, and have no outer packaging. The brand works with Ephyla Concept, an association that promotes fair trade and biodiversity practices for its ingredient sourcing. All formulas are free of silicone, parabens, genetically modified ingredients and nanoparticles. 52 September 2010 - N°3 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #3 - September 2010

Cover
Contents
Comment
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- O Boticário president Artur Grynbaum
Insight: luxury
- Category overview
- Pricing
- The internet
- Return to quality
Wellness
- The spa consumer
- Spa case studies
Retail
- New store concepts
Travel retail
- Inflight sales
Market watch: US
- Country overview
- Industry roundtable
- Retailing analysis
- Emerging retail channels
Radar
- Six up-and-coming beauty brands
Packaging trends
- Make-up innovations
Last word
- Inspiration&Creation founder Leïla Rochet-Podvin

BW Confidential - Issue #3 - September 2010

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