THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008 - (Page 122)

Exhibition Update Lingerie Americas teams up with Magic For the second time, the eagerly awaited Lingerie Americas doubles its commitment towards trade show visitors by staging editions of the trade fair on both the US east coast and west coast. 2008 however brings yet another novelty as Lingerie Americas strategically joins forces with Magic in Las Vegas. L ingerie Americas trade show’s mission statement is to provide the industry with a global networking platform offering a professional environment for intimate apparel and swimwear manufacturers to introduce their new collections, and the opportunity for North American retailers to discover the best selection of brands from all over the world. With two editions each year in New York City and with its August 2007 launch in Las Vegas, Lingerie Americas continues to be a not-to-be missed event of the industry. much more. By joining with MAGIC International we will be able to offer the best to visitors and exhibitors alike.” “Our partnership with Lingerie Americas brings a new category to our retailers, enabling them to expand their product mix” said Christopher McCabe, Vice President and General Manager of MAGIC International. “By being a part of the MAGIC Marketplace, lingerie exhibitors can connect with the largest gathering of specialty retailers in the world.” Lingerie Americas Las Vegas Following its successful debut in Las Vegas in August 2008, for February 2008, Lingerie Americas has teamed up for the first time with the premier fashion trade event in the world, MAGIC International, to present Lingerie Americas at WWDMAGIC. The show will take place from February 12th to 15th at the Las Vegas Hilton where Lingerie Americas will have its own section dedicated to the finest intimate apparel brands available. Many leading brands have already signed and put their trust into this new event: Aubade, Biatta Intimates, Calida, Carol Malony, Chantelle, Freya, Fantasie, Felina, Jezebel, Natori, Shirley of Holllywood and Simone Pérèle, among others. Lingerie Americas buyers will enjoy all the services offered by MAGIC as well as having the opportunity of browsing through the stands of the largest, most comprehensive women’s apparel and accessory trade event in the U.S. and to seize the latest trends of the whole women’s apparel business. “We are delighted to be teaming up with MAGIC International,” said Mr. Argain, CEO of Lingerie Americas. “After our successful August launch in Las Vegas, we were confident the show could become Lingerie Americas New York Lingerie Americas New York returns to the Altman Building and Metropolitan Pavilion, but with new dates, February 24th – 26th, 2008. The post-Valentine’s Day dates this season accommodate the desires of 92% of specialty stores who responded to a survey on the topic conducted last year. Exhibitors also report being pleased with the new dates. The February edition will feature over 200 brands, including internationally recognized industry heavyweights like Carole Hochman, Chantelle, Fantasie, Freya, Goddess, Natori, Panache, Wacoal among others, as well as designer brands such as Andres Sarda, Betsey Johnson Intimates, Christian Lacroix, Donna Karan Intimates, Féraud, Kenzo, Nina Ricci, Sonia Rykiel, Oscar de la Renta Lingerie and many more. Lingerie Americas New York will present the popular seminar designed to help retailers maximize success on Sunday, February 24th and Monday, February 25th at 3:00pm, “Eveden Inc. Fit School Seminar” . Also, buyers will have the opportunity to stop by The Best of Intima Lounge and enjoy the ongoing video about the now famous Best Shops Awards contest. Here they will see images of the best independent lingerie and swimwear stores from all over the country as well as pictures of the past Ceremony which took place in New York last August. Buyers will also have the chance to meet The Best of Intima’s team and propose their own store’s spontaneous candidature for the 2008 contest. New this season, the lounge will move upstairs to the lobby of the Metropolitan Pavilion.

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES
- Bravo Boutique (USA)
- Les Garçons (France)
- Marlies Dekkers (France)
- I.D.Sarrieri (Romania)
- Chantelle (France)
- Santo Babado (Brazil)
- Vannina Vesperini (France)
PHOTO SHOOT - Let’s Rock
PORTRAIT - Elle Macpherson
LAUNCHING
- Kineba
- Guia La Bruna, Luminess
- Leesa Lu
TRENDS FW 08/09
- Nostalgic Home
- Breath of Lavender
- Deep Forest
- Sweet Passion
- Urban Spirit
PHOTO SHOOT - Spy Story
DOSSIER - US spa industry in focus
EVENTS
- Neiman Marcus’ 100th Anniversay
- The Hug Award
- Lingerie Française
- The Femmy Awards
- Photo shoot Esmod
INTERVIEW - Cosabella, 25 years of success
BUSINESS NEWS
- Empreinte North America
- Agent Provocateur
- Christies, Wacoal, Bendon
- Radici, Maglificio Ripa
- Hyosung
EXHIBITION UPDATE
- SIL
- CurveNV, CurveNY
- Lingerie Americas
EXCLUSIVE - Intima T-Shirt, 4th Edition
CALENDAR - Major trade fairs around the world
NETWORK EXPRESS - Network Dessous’ ten worldwide magazines
MARKET OVERVIEW - The Maple Leaf, Canada
EVENTS - The Best Shop Awards
EXCLUSIVE - The Stocking Story
VIEW FOR YOU - Kush, Enell, Sprint Aquatics, Soak, the bra(g)
BEST SELLERS - Major brand’s best-selling items for S/S 08
CATWALKS
FABRIC TRENDS S/S 09
- Delicate Innocence
- Air of Refinement
- Ethnic Modernity
- Eco Poetry
- Blooming Cocktail

THE BEST OF INTIMA – BIANNUAL – FEBRUARY 2008