Travel News Europe - #88 - November 2008 - (Page 12)

n WTM news Learn How to Effectively Communicate your Brand or the first time delegates at WTM have the opportunity to attend a crisis communications workshop facilitated by international reputation strategy and management consultants, Regester Larkin (Thursday 13 November). This fast-moving, interactive workshop will explore best practice crisis communications in response to a fictional crisis scenario. Delegates will gain practical expeexpe rience and advice on how to communicate with stakeholders in order to protect their brand and business. The session will focus on communicating with key internal and external stakeholders during a crisis including providing support for those who have been affected. Regester Larkin Director and workshop facilitator, Tim Johnson, said “Doing the right thing simply isn’t enough. You also need to be seen to be doing the right thing by communicating swiftly and effectively with all key stakeholders, including those directly affected, their families, the authorities, consular teams and the media. You need to be perceived as the trusted professionals who will bring the situation under control.” All organisations, from airlines, cruise companies, tour operators and agents selling their own packages, will benefit from attending this workshop and using it as an opop portunity to review their organisation’s state of preparedness in the event of a reputation threatening incident. Alongside the crisis communications workshop an ‘Introduction to PR Workshop’ will be facilitated by the Chartered Institute of Public Relations on Thursday 13 November. The one hour workshop will help delegates understand the ins an outs of PR, how it differs from marketing and advertising, and what it can do and how to make it work in business. By looking at who should be an organisation’s key audience, then deciding the best way to reach them, delegates will be able to draw up some action strategies to make PR work effectively for their brand. As the credit crunch makes everyone tighten their belts, this workshop will help individuals utilise the most cost-effective of all of the communication techniques to reach customers and other important audiences. The workshop is led by Laurel Hetherington, an experienced CIPR trainer. Both workshops form part of the communications programme at WTM and take place in North Gallery Room 8, commencing with the Introduction to PR (11:00-12:00) followed by Crisis Communications (12:30-13:30). Lily Beach Resort & Spa Devoted to creating a deluxe all-inclusive experience, Lily Beach Resort & Spa will be the Maldives’ first resort to offer a luxury ‘Platinum Plan’. Having recently undergone renovations, this internationally reputed resort will reveal its stunning facelift when it reopens in early 2009. Touted for its pristine beaches, lush green vegetation and status as a diving hot spot, its all inclusive concept has been upgraded to an ultra-luxurious level, including an array of quality services, activities and dining experiences. It is located on the beautiful island of Huvahendhoo in the Maldives, offering 119 villas injected with local Maldivian charm. Its lauded restaurants are surrounded by stunning scenery and showcase some of the finest cuisine in the Maldives. Lily Beach is perfect for people wanting a sun holiday with added luxury touches and activities. Snorkelling, windsurfing, sunset fishing and a fully-equipped dive centre are on hand and the Tamara Spa boasts 6 spa sanctuary pavilions overlooking the lagoon for the ultimate pampering experience. Lily Beach brings a unique luxury spin to the all-inclusive concept in the Maldives for the first time. In the current financial climate, the concept will be in demand by holiday goers: while people will still want to go on their luxury holidays, they will want to have the comfort of knowing exactly what’s paid for upfront and Lily Beach’s platinum package does just that, enabling guests to relax in style once on holiday and enjoy the luxe perks. Stand AS2500 ‘Singapore Kaleidoscope’ at WTM ment, Singapore is a multi-faceted city that is constantly evolving and intriguing from every perspective. Aside from representing Singapore’s energetic personality, the bold and eyecatching design concept also reflects the values of the Uniquely Singapore brand. “Singapore offers a unique blend of the East and West, the modern and the traditional. With the city-state having undergone a dramatic transformation in recent years, we thought it was appropriate to represent Singapore’s multitude of offerings with modern renditions of multi-faceted diamond motifs and mirrors. We hope that the design will pique the curiosity of tradeshow visitors and inspire them to find out more about Singapore,” said Mr Ken Low, Assistant Chief Executive (Brand and Communications), STB. The diamond-shaped motif features throughout the booth from the thematic architectural walls and furniture, and even to the video showcasing the multi-dimensional facets of Singapore. The architectural walls have 4 themes: ‘Urban Nature’ and ‘Cultural Celebration’ themes which highlight Singapore’s garden city and vibrant arts and culture scene respectively, ‘Winning Formula’, which represents the new and exciting tourism developments that Singapore has in store, and ‘Glittering Icons’ that showcases Singapore as a vibrant cosmopolitan destination. WTM Stand AS7300 he Singapore Tourism Board (STB) unveiled ‘Singapore Kaleidoscope’ at the inaugural ITB Asia 2008, held at Suntec Singapore in October. The Uniquely Singapore Pavilion features this new design concept that will characterise STB’s presence at various international trade show platforms in the coming T months - World Travel Mart (WTM) in London, China International Travel Mart (CITM) in Shanghai, the AsiaPacific Incentives and Meetings Expo (AIME) in Australia and ITB Berlin. Just like a kaleidoscope that produces vibrant colours and designs with constant move- TRAVEL NEWS EUROPE November 2008 www.travelnewseurope.com http://www.travelnewseurope.com

Table of Contents for the Digital Edition of Travel News Europe - #88 - November 2008

Cover&Contents
NEWS
WTM News Pages
DESTINATIONS - Tanzania
DESTINATIONS - India
BUSINESS - Winter Holidays
BUSINESS - Exhibitions

Travel News Europe - #88 - November 2008