DISCOP AFRICA - 2012 Edition - (Page 6)

DAY ONE CONFERENCE PROGRAM 9 AM 10 AM KEyNOTE THE BENEFITS OF DIGITAL MIGRATION The challenges faced by African countries in their digital switchover processes are important. Going digital will help grow the economies of some countries and open up a host of other economic opportunities for the local content production industries. WEDNESDAy31OCTOBER 10 AM 12:30 PM CASE STUDIES + PANEL DISCUSSIONS DEVELOPING, COPRODUCING AND EXPORTING FRANCOPHONE FILM AND TELEVISION PROJECTS This program aims specifically at African francophone, public and commercial TV stations building up a coproduction division, and at independent producers and distributors of francophone multiscreen, television content. Language factors as a possible obstacle to the development of co-productions in Africa, where numerous languages and dialects are used by tens of millions of persons. For African francophone television content producers, distributors and programmers, overcoming language barriers poses a real challenge. Eligible participants will be able to submit eligible projects to international key players with a professional interest in co-productions including other broadcasters, sales agents, financiers and development funds. 3 PM 5:30 PM JOBURG, yOUR GATEWAy TO AFRICA INFORMATIVE PROGRAM Johannesburg is the capital of South Africa’s smallest and richest province Gauteng, a Sesotho name meaning Place of Gold. It is home to 3.5 million households. With its world-class production facilities and recognized talent, Johannesburg and the Gauteng province are quickly becoming destinations of choices for content producers who can benefit from diverse locations, low costs and cash rebates. This program will explore the various incentive initiatives available to foreign companies that have been recently set up by a far more supportive South-African government. The program will also highlight a presentation of the MABONENG PRECINCT, a mixed-use development and urban community in downturn Johannesburg, a favorite destination for South-Africa’s multimedia creative crowd. 10 AM 12:30 PM DEVELOPING A LICENSING BUSINESS INFORMATIVE PROGRAM Africa’s population surpassed one billion people in 2010, and since 2000, consumer spending in Africa has grown at a steady 4% per year, and is expected to be worth US$ 1 trillion by 2020. Despite the fact that licensing and merchandising business is still very much underdeveloped, high growth rates in multiscreen television audience, mobile usage, internet penetration, and disposable income will fuel the demand for branded consumer goods featuring popular TV brands. This program will offer expert information on how to partner up with TV brands, whether local or global, to develop licensing, manufacturing and merchandising programs, considering Africa’s size and diversity, and lack of retail infrastructures. 3 PM 5:30 PM INFORMATIVE PROGRAM TURN LOCAL SPORTS INTO TELEVISED EVENTS Local sports have been badly neglected by broadcasters across Africa, as they rush to bring viewers coverage on international leagues and events. If premium sports means business for broadcasters, there is value in investing to properly cover local sports with a local following, such as Senegalese wrestling, already a multimillion dollar sport that attracts more fans than football, and is destined for widespread television popularity. This program will offer expert information on how to develop home grown sports into a marketable brand that can offer fans, television viewers and advertisers a social and engaging experience, at a time when television consumption continues to grow through the sports genre. 

Table of Contents for the Digital Edition of DISCOP AFRICA - 2012 Edition

COVER
ABOUT DISCOP AFRICA 2012
10 REASONS TO ATTEND
CONFERENCE PROGRAM
CONFIRMED SPEAKERS
PARTICIPATING COMPANIES
REGISTRATION
THE PARTNERS

DISCOP AFRICA - 2012 Edition

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