JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 51

Composites make their own mark in China

does not have a lot of retail stores - 70%
of our sales are online. The few stores we
do have are called "experience centres"
and offer education for customers about
their products. We also spend very little on
ads to keep costs down and pass these savings on to our consumers. But naturally, it
also means that we look very carefully at
materials and manufacturing processes
before making decisions. In this context,
Maezio™ fits the bill." Given that the
high-specs Mile 42K Lite is available
at CNY 399, or about €53, it can target
the ever-growing community of recreational marathon runners.
A double-digit growth
application market
The sports column and public opinion
data centre of Chinese state-run media People's Daily recently published a
list of China's top marathons of 2018,
based on surveys of runners who answered questions about race events
across the country. The list names the
top 100 marathons out of over 300
that took place in China last year. On
top of the list rank the marathons held
in Beijing, Shanghai and Lanzhou
(Gansu province).
Unsurprisingly, the Chinese clothing
and sports shoes market is booming.
Euromonitor International assesses
its growth at 12% in 2017, to CNY
212.1 billion (€28 billion). And the
pace should not slow down until 2022,
while sports and more active lifestyles
are promoted by the Chinese government and are gaining popularity in the
18-30 age group.
Other Chinese sports brands are using composite materials in their running shoes. 361°, one of China's major
clothing and sports group, along with
Anta Sports Products (who acquired
Finnish group Amer Sports last
March) and Li Ning, has its own mix of
materials. "QU!K Spine is a carbon fibre
plate that adds integrity to the midfoot
and provides stability and support. The
Stone Shield rock plate is a fibreglass protection that adds trusted protection un-

Covestro-Bmai2 :
Maezio CFRTP composites (credit photo :
Covestro)

der the forefoot", says the brand, which
adds that 361° also developed carbon
fibre-reinforced rubber for certain outsoles to prevent abrasion.
Tailor-making properties
Compared with other brands such as
Nike using composite materials, what
does Bmai add specifically in terms of
running shoe performance, besides
being sold at a much cheaper price
than the Nike Vaporfly 4%? "Shanks
mainly protect shoes against torsion.
Midsoles (like in the Vaporfly 4%)
however, mainly increase stiffness to
provide a sensation of propulsion/
energy return", explains Yvonne Qian,
Marketing Communications Manager
at Covestro. Nike originally designed
this model to help break the two-hour
marathon barrier. The company claims
their use of composites and other technology in that shoe returns 4% of the
runner's energy back to him or her.
"In the case of the Bmai running shoes,
Maezio™ brings a combination of lightweight/thin design and tailored torsional
strength", Yvonne Qian continues. "It's not
so much about adding performance as
tailor-making properties based on performance requirements from different brands
and different types of shoes. Take shanks
for example, brands may have different
requirements on the torsional resistance of
the part, and when it comes to shoe types,

basketball shoes in general need to have a
higher torsional resistance than running
shoes. We then customize solutions with
different layup designs - it all comes down
to fibre orientation, part thickness, as well
as what kind of resin matrix to use."
What makes China stand out from
other markets is a general willingness
to embrace and try new technologies.
Covestro is already working with a few
other Chinese sportswear brands to
use Maezio™ in running and basketball
shoes - these projects are under development. These market characteristics
have provided the company with a lot
of new opportunities that it can use to
learn and quickly iterate, and to push
the adoption of thermoplastic composites in many different industries.
Haier, one of China's major white
goods brands, has launched a stateof-the-art air conditioner under its
Casarte brand, which utilizes Maezio™
for the product's main housing. "We are
able to tap into this landscape in China",
says Yvonne Qian, "but we are equally
committed to other markets and international brands as we try to bring thermoplastic composites to the mainstream on a
global scale."

SPECIAL ISSUE Sports, Health & Leisure / November 2020 /

More information:
www.covestro.com
www.bmai.com

jec composites magazine

51


http://www.covestro.com http://www.bmai.com

JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020

Cover
Edito
Contents
TRENDS
Business - Sports and health: a wealth of opportunities for composites
e-Bike - Uncertainties over Chinese supply chains put pressure on electric bike producers
Opportunities - The Gaming industry asks composites players: are you ready?
PROCESSING
Characterization - Bamboo versus maple from a skateboard manufacturer’s viewpoint
Engineering lntegrated loop technology provides new high strength joints for carbon fibre composites
Additive manufacturing - Disrupting the composite tooling supply chain
Biocomposites - Changing the outdoor hardware industry
APPLICATION
Climbing - A mountain in the middle of the city
Acoustic - The sound of composite violins investigated
Loudspeakers - Best sound in the world
Jewellery - Shine bright like a composite
Travel - Carbon fibre composites give luggage a leg up
Watersports - Closed-loop recycling of epoxy composites
Running shoes - Composites make their own mark in China
Sprinting shoes - Future of sprinting: spikeless CFRTP sprinting shoe
Medical - Advanced composite materials for prosthetic sockets in developing countries
Prostheses - A new way to make prostheses and orthoses
Paralympics - ‘‘The company’s objective is to design a future full of choices”
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Cover
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 2
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Edito
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 4
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 5
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Contents
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Business - Sports and health: a wealth of opportunities for composites
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 8
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 9
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 10
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - e-Bike - Uncertainties over Chinese supply chains put pressure on electric bike producers
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 12
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 13
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Opportunities - The Gaming industry asks composites players: are you ready?
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 15
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 16
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 17
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 18
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 19
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 20
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Characterization - Bamboo versus maple from a skateboard manufacturer’s viewpoint
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 22
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Engineering lntegrated loop technology provides new high strength joints for carbon fibre composites
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 24
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 25
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 26
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Additive manufacturing - Disrupting the composite tooling supply chain
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 28
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 29
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Biocomposites - Changing the outdoor hardware industry
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 31
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Climbing - A mountain in the middle of the city
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 33
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Acoustic - The sound of composite violins investigated
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 35
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 36
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 37
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 38
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 39
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 40
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Loudspeakers - Best sound in the world
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 42
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Jewellery - Shine bright like a composite
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 44
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Travel - Carbon fibre composites give luggage a leg up
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 46
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Watersports - Closed-loop recycling of epoxy composites
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 48
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 49
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Running shoes - Composites make their own mark in China
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 51
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Sprinting shoes - Future of sprinting: spikeless CFRTP sprinting shoe
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 53
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 54
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Medical - Advanced composite materials for prosthetic sockets in developing countries
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 56
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 57
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 58
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 59
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 60
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 61
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Prostheses - A new way to make prostheses and orthoses
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 63
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - Paralympics - ‘‘The company’s objective is to design a future full of choices”
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 65
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 66
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 67
JEC COMPOSITES MAGAZINE - Special Issue Composites for Sports, Health & Leisure - November 2020 - 68
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