JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 5

forming and even glass processing at 850° C with a third wave of
research projects aimed at 2018
with applications running 1000°
C to allow us to superplastic
form Titanium.
JCM: Is it essential to develop
a licence system to win over
industrial big players? Are there
equally efficient other leverage
factors to impose your technical
solutions?

B. H. : Different industries
and products have a historical
preference for different business
models so I think flexibility here
is the key. Don't fight the system
but of course if you can improve
on it then this is a brilliant
opportunity to leverage your
technical advantage with a commercial one as well. Licensing
models have a certain attraction
not least scalability and as a small
agile start up one of the greatest
challenges is to engage meaningfully with large established multinationals. Licensing pieces of
intellectual property is a natural
part of this and something we already undertake in conjunction
with supporting know-how.
JCM: From the beginning as a
start-up to the opening of new
production sites in Asia, what
were the milestones of your

Injection moulding trials

development?

B. H. : There have been a series
of developments over the past
six years which have been key to
our success. Looking back the
catalyst for the demonstration
centres was an enquiry three
years ago from a major materials
supplier asking if we could run
our 'slow' aerospace 11 minute
PEEK cycles any faster for consumer electronics. 1 month later
once we shown that we could do
this and use 75% less pressure in
the process we really had something to offer the market.
The second thing that really
transformed the business was
our ability two years ago to operate in the injection moulding
market with technology that
maintained the advantages of
PtFS but totally transformed the
way injection moulding works.
JCM: What motivates the opening
of your new sites in Taiwan and
Rutland? What potential have
you identified on this geographic
area?

B. H. : In 2008 the global

financial crisis hit us hard as we
were predominantly focused on
North American and European markets. Since this time
we worked to diversify globally across multiple sectors and
geographic regions and today are

Surface Generation engineer manufacturing a mould tool

focused on Consumer Electronics in Asia and North America,
Automotive in Europe and
North America Aerospace globally. This is an over simplification as we also work in Energy,
Academia and Medical but gives
an idea of how we have spread
our risk and can now expand
through the development centres in Taiwan and the UK and a
soon to be opened demonstration facility in North America.
JCM: Fund raising is often a limit
to the development of companies.
How did you manage to overcome this critical aspect? Does
the UK/EU political decisions
provide support?

B. H. : As a technology start-up

running deep dive development
programs across a number of
areas seeking to protect its intellectual property using patents
etc, it is of course important to
raise funds to cover this lossmaking phase of business. To do
this, it is essential to have a clear
understanding of the market
opportunity to allow you to not
only talked to the customer but
also investors. In that respect
fund raising is no different to
selling and in any case one cannot exist without the other.
In terms of UK and EU policy,
the most important thing is conNo98 July - August 2015 /

sistency so we and our investors
can plan particularly with regard
to tax regimes and recruitment.
Clear concise rules which have a
light touch give us a competitive
advantage in every respect but
when legislation is ambiguous,
applied retrospectively or when
certain elements of the economy
are not functioning smoothly
(e.g. banking) this of course is
an immediate disadvantage. The
UK's tenancy to focus on the service sector does give us a shorter
term view when compared to say
Germany or France but this is
something we factor in from the
outset.
JCM: What are the next contracts
and partnerships you plan to
finalise within automotive sector?

B. H. : We are currently work-

ing with interiors and exteriors
groups in North America and
Europe to bring the first injection moulding applications to
market in 2016. Our business
strategy is to bring a new production application on-stream every
six months as we continue to
develop technology particularly for injection, compression,
transfer moulding and metal
applications. n
More information:
www.surface-generation.com

jec composites magazine 5


http://www.surface-generation.com

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015

Cover
Edito
Point of view : business development
Contents
COMPANY & BUSINESS
In brief
Cluster
SME
Agenda of Events
APPLICATIONS
Sports & leisure
Safety
Sports & leisure
MARKET
Resins
FEATURE AUTOMOTIVE
Materials
Binder
Additive
CFRP
Epoxy
Hybrid polymer
QSP
CRTP
Rear axles
Tanks
Engines
RESEARCH & DEVELOPMENT
Fractography
Recycling
TECHNOLOGY & INNOVATIONS
Ancillary product
Vision system
Nano
Index
In the world
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Cover
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 2
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Edito
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Point of view : business development
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 5
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Contents
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 7
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - In brief
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Cluster
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - SME
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 11
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 12
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 13
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Agenda of Events
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 15
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Sports & leisure
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Safety
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Sports & leisure
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Ad1
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Ad2
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 19
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Resins
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 21
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 22
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Materials
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 24
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Binder
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Additive
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 27
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 28
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 29
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - CFRP
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 31
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Epoxy
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 33
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Hybrid polymer
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 35
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - QSP
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 37
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 38
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - CRTP
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 40
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 41
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Rear axles
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Tanks
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Engines
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 45
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Fractography
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 47
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 48
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 49
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Recycling
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 51
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Ancillary product
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 53
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Vision system
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 55
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Nano
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - Index
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - In the world
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 59
JEC COMPOSITES MAGAZINE - Issue #98 - July/August 2015 - 60
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