Trésorier/Treasurer magazine - N°92 - Jan/Fev/Mar 2016 - (Page 77)
LIFE BEYOND NUMBERS
- do we
2.WHY IS SILICON VALLEY
Recently I was in Silicon Valley producing a 13 episode documentary series around the entrepreneurial spirit of the region.
During filming and interviewing several local business leaders
the reason innovation and creativity is so important is simple.
There are a number of factors, the business environment has a
lot to do with it. In Silicon Valley there is Stanford University
with its Centre for Entrepreneurial Studies producing bright
ambitious thought leaders.
Competitive advantage, growth and profitability...
Funding is available for start-ups and innovative ideas. Money
is available to entrepreneurs early in the business development
process; not only when the model is proven.
If we don't innovate; we'll be "out innovated" by someone else,
becoming irrelevant in our market.
It doesn't matter whether a company is a small corner shop,
such as Starbucks was in Seattle back in 1971, or a global financial institution; they are all in the customer service business.
The spirit of the area is one of transformation and disruption.
Business Entrepreneurs here don't want to simply make money;
they what to change the way we live, and they are prepared to
take the risk of failure to achieve it.
Customers demand value and service; many times they know
what they want but not what they need; very few people realised how useful a simple ride sharing app would be for example
- Uber is now worth more than £50 billion...
Whilst filming and interviewing in a diner - Buck's of Woodside
in Redwood City - lots of people saw what we were doing and offered ideas, help and introductions; they wanted to know how
they could help us be successful.
The job of innovation and creativity is to deliver services, products and experiences that the customer values and can't get
from anywhere else. It is not just important that people within
organisations innovate - it is critical to their survival...
Try that in Luxembourg and see what happens...
LE MAGAZINE DU TRESORIER / TREASURER MAGAZINE - N°92 - JAN
1.WHY SHOULD WE INNOVATE
AND BE CREATIVE...?
/ FEB / MAR 2016
The job of innovation and
creativity is to deliver
services, products and
experiences that the
customer values and can't
get from anywhere else.
Table of Contents for the Digital Edition of Trésorier/Treasurer magazine - N°92 - Jan/Fev/Mar 2016
Table of contents
FINANCIAL HIGHLIGHTS Luxembourg Tax News
INTERVIEW Anni Mykkanen, Policy Advisor EACT
Trésorier d'entreprise : homme- orchestre ou nouveau Business Partner?
IFRS 9: Time to prepare
Uberization' of the economy
What if the new regulations were a new source of risk?
Risk and compliance
Is it really your CEO asking for that offshore transfer?
Navigation par gros temps : budgétez vos risques
Commodity risk management
Identity and access management
Enabling treasury transformation
Treasury survey: the dynamics of change in treasury
The perfect solution for portfolio management
Meeting market liquidity needs
Automatiser la gestion des comptes bancaires
The age of business simplification is upon us
15 MINUTES WITH Vallstein
THE FINANCIAL RISK OBSERVATORY
LIFE BEYOND NUMBERS
Trésorier/Treasurer magazine - N°92 - Jan/Fev/Mar 2016