NEOMA Alumni Mag - N°30 - Mars 2022 - 66

CAMPUS - KNOWLEDGE -
5 LEVERS TO MAKE
MULTICULTURAL
SKILLS A COMPETITIVE
ADVANTAGE
IT IS COMMONLY ASSUMED THAT MULTICULTURALS - I.E., INDIVIDUALS WITH MORE THAN
ONE CULTURAL IDENTITY - WITH THEIR PARTICULAR SKILLS, CONTRIBUTE TO THE SUCCESS
OF MULTINATIONAL ENTERPRISES (MNES). BUT HOW TO MAKE IT A STRATEGIC HUMAN
CAPITAL RESOURCE? HAE-JUNG HONG, NEOMA BS AND DANA MINBAEVA, COPENHAGEN
BUSINESS SCHOOL, GIVE INSIGHTS ON HOW TO CREATE THE GOOD CONDITIONS AND
ACHIEVE GLOBAL COMPETITIVE ADVANTAGE.
MULTICULTURAL'S KSAOS
FOR MULTINATIONAL ENTERPRISES
Multiculturals are individuals with knowledge of,
identification with, and internalisation of, more
than one culture. By working and living with culturally
different people, they have developed unique
knowledge, skills, abilities, and other characteristics
(KSAOs).
In the context of strategic development on emerging
markets, multinational enterprises (MNEs)
must manage growing pressures for local adaptation
and global responsiveness, and the increasing
dispersion of required competencies.
Thus, the number of multiculturals in their workforce
will obviously increase. They can bring a
great competitive advantage to MNEs!
However, an MNE's competitive advantage is not
the employment of multiculturals per se, but rather
the MNE's ability to transform multiculturals'
KSAOs into strategic human capital resources
by creating complementarities between KSAOs
and emergence-enabling factors.
The are:
1. A global mindset
2. A differentiated HR architecture
3. The language policy and practices
4. Team diversity
5. Multicultural team leadership
HOW TO USE MULTICULTURAL SKILLS
IN MNES?
Multiculturals prove an ability to bridge culture
gaps, and a capacity to integrate and transfer
knowledge from around the world. We pointed out
- 66 - NEOMA ALUMNI mag MARS 2022
to five main KSAOs and their consequences or
applications in multinational enterprises:
1. Cultural frame switching contributes to knowledge
transfer, boundary spanning and cross-cultural
collaboration.
2. Cultural adaptability contributes to global leadership,
cross-cultural conflict resolution and multicultural
team effectiveness.
3. Culture-based creativity contributes to new
product/project development, innovation and
problem solving.
4. Cross-cultural communication skills contribute
to knowledge transfer, boundary spanning, multicultural
team effectiveness an cross-cultural collaboration
5.
Cross-cultural attributional complexity contributes
to multicultural team effectiveness and
global leadership
HOW TO ACTIVATE EMERGENCE-ENABLING
FACTORS IN ORGANISATIONS?
Multiculturals have the potential to be a rich
resource for the exploration of culturally diverse
environments in which MNEs operate. But they
need an enabling working environment. Complementarities
must be created within the MNEs
between multiculturals' KSAOs and emergence
enabling- factors.
Global mindset
A global mindset can be defined as the ability to
ensure personal and business performance by
adjusting to different environments and cultures. It
implies absorbing information, traditions, and cultural
norms from different countries.

NEOMA Alumni Mag - N°30 - Mars 2022

Table des matières de la publication NEOMA Alumni Mag - N°30 - Mars 2022

EDITO
SOMMAIRE
PROFILS
- Actus des alumni et mouvements
- Librairie et Carnets
- Portraits : Philippe Doucet (PGE 85), Gerald Krischek (GEMBA 20) et Chantal Dufresne (PGE 76)
- Interview : Fanny Moizant (PGE 01), cofondatrice de Vestiaire Collective
- Interview : Nathalie Janson, professeur associé d’économie, département Finance de NEOMA Business School
- Soirée de remise des Trophées NEOMA Alumni 2021
MAGAZINE
- Promoscopie : les PGE 2019
- Les Alumni en Espagne, sous le charme ibérique
- Le métier de manager de transition
- Covid, business model et résilience
ASSO
- Les actualités
- Club Management et Leadership : disrupt yourself!
- WO.MEN’s Café, un nouveau rendez-vous mensuel
- Club Entrepreneurs : les brevets
- Club Business Durable et Solidaire / Club Marketing : la RSE
- Club Bien-être : l’hypnose
CÔTÉ ENTREPRISES
- Éric Duchamp (PGE 87), 3Altitude Future Consulting
- Jean-François Serval (PGE 67), Groupe Audit Serval
- Bruno Sanglé-Ferrière, Marbeuf Conseil et Recherche
CAMPUS
- Les actus du campus
- Manager la génération Z
- Les biais cognitifs, freins puissants à la parité
- Knowledge : 5 levers to make multicultural skills a competitive advantage
- Actus étudiants
FONDATION - Les Alumni : des éclaireurs pour nos étudiants
INDEX - Retrouvez les diplômés dans ce numéro
NEOMA Alumni Mag - N°30 - Mars 2022 - 1
NEOMA Alumni Mag - N°30 - Mars 2022 - 2
NEOMA Alumni Mag - N°30 - Mars 2022 - EDITO
NEOMA Alumni Mag - N°30 - Mars 2022 - SOMMAIRE
NEOMA Alumni Mag - N°30 - Mars 2022 - 5
NEOMA Alumni Mag - N°30 - Mars 2022 - 6
NEOMA Alumni Mag - N°30 - Mars 2022 - 7
NEOMA Alumni Mag - N°30 - Mars 2022 - - Actus des alumni et mouvements
NEOMA Alumni Mag - N°30 - Mars 2022 - 9
NEOMA Alumni Mag - N°30 - Mars 2022 - 10
NEOMA Alumni Mag - N°30 - Mars 2022 - 11
NEOMA Alumni Mag - N°30 - Mars 2022 - 12
NEOMA Alumni Mag - N°30 - Mars 2022 - 13
NEOMA Alumni Mag - N°30 - Mars 2022 - - Librairie et Carnets
NEOMA Alumni Mag - N°30 - Mars 2022 - 15
NEOMA Alumni Mag - N°30 - Mars 2022 - - Portraits : Philippe Doucet (PGE 85), Gerald Krischek (GEMBA 20) et Chantal Dufresne (PGE 76)
NEOMA Alumni Mag - N°30 - Mars 2022 - 17
NEOMA Alumni Mag - N°30 - Mars 2022 - - Interview : Fanny Moizant (PGE 01), cofondatrice de Vestiaire Collective
NEOMA Alumni Mag - N°30 - Mars 2022 - 19
NEOMA Alumni Mag - N°30 - Mars 2022 - 20
NEOMA Alumni Mag - N°30 - Mars 2022 - 21
NEOMA Alumni Mag - N°30 - Mars 2022 - - Interview : Nathalie Janson, professeur associé d’économie, département Finance de NEOMA Business School
NEOMA Alumni Mag - N°30 - Mars 2022 - 23
NEOMA Alumni Mag - N°30 - Mars 2022 - 24
NEOMA Alumni Mag - N°30 - Mars 2022 - 25
NEOMA Alumni Mag - N°30 - Mars 2022 - - Soirée de remise des Trophées NEOMA Alumni 2021
NEOMA Alumni Mag - N°30 - Mars 2022 - 27
NEOMA Alumni Mag - N°30 - Mars 2022 - 28
NEOMA Alumni Mag - N°30 - Mars 2022 - 29
NEOMA Alumni Mag - N°30 - Mars 2022 - - Promoscopie : les PGE 2019
NEOMA Alumni Mag - N°30 - Mars 2022 - 31
NEOMA Alumni Mag - N°30 - Mars 2022 - 32
NEOMA Alumni Mag - N°30 - Mars 2022 - 33
NEOMA Alumni Mag - N°30 - Mars 2022 - 34
NEOMA Alumni Mag - N°30 - Mars 2022 - 35
NEOMA Alumni Mag - N°30 - Mars 2022 - 36
NEOMA Alumni Mag - N°30 - Mars 2022 - 37
NEOMA Alumni Mag - N°30 - Mars 2022 - - Les Alumni en Espagne, sous le charme ibérique
NEOMA Alumni Mag - N°30 - Mars 2022 - 39
NEOMA Alumni Mag - N°30 - Mars 2022 - 40
NEOMA Alumni Mag - N°30 - Mars 2022 - 41
NEOMA Alumni Mag - N°30 - Mars 2022 - - Le métier de manager de transition
NEOMA Alumni Mag - N°30 - Mars 2022 - 43
NEOMA Alumni Mag - N°30 - Mars 2022 - 44
NEOMA Alumni Mag - N°30 - Mars 2022 - - Covid, business model et résilience
NEOMA Alumni Mag - N°30 - Mars 2022 - 46
NEOMA Alumni Mag - N°30 - Mars 2022 - 47
NEOMA Alumni Mag - N°30 - Mars 2022 - - Les actualités
NEOMA Alumni Mag - N°30 - Mars 2022 - 49
NEOMA Alumni Mag - N°30 - Mars 2022 - 50
NEOMA Alumni Mag - N°30 - Mars 2022 - - Club Management et Leadership : disrupt yourself!
NEOMA Alumni Mag - N°30 - Mars 2022 - - WO.MEN’s Café, un nouveau rendez-vous mensuel
NEOMA Alumni Mag - N°30 - Mars 2022 - 53
NEOMA Alumni Mag - N°30 - Mars 2022 - - Club Entrepreneurs : les brevets
NEOMA Alumni Mag - N°30 - Mars 2022 - - Club Business Durable et Solidaire / Club Marketing : la RSE
NEOMA Alumni Mag - N°30 - Mars 2022 - - Club Bien-être : l’hypnose
NEOMA Alumni Mag - N°30 - Mars 2022 - - Éric Duchamp (PGE 87), 3Altitude Future Consulting
NEOMA Alumni Mag - N°30 - Mars 2022 - - Jean-François Serval (PGE 67), Groupe Audit Serval
NEOMA Alumni Mag - N°30 - Mars 2022 - - Bruno Sanglé-Ferrière, Marbeuf Conseil et Recherche
NEOMA Alumni Mag - N°30 - Mars 2022 - - Les actus du campus
NEOMA Alumni Mag - N°30 - Mars 2022 - 61
NEOMA Alumni Mag - N°30 - Mars 2022 - - Manager la génération Z
NEOMA Alumni Mag - N°30 - Mars 2022 - 63
NEOMA Alumni Mag - N°30 - Mars 2022 - - Les biais cognitifs, freins puissants à la parité
NEOMA Alumni Mag - N°30 - Mars 2022 - 65
NEOMA Alumni Mag - N°30 - Mars 2022 - - Knowledge : 5 levers to make multicultural skills a competitive advantage
NEOMA Alumni Mag - N°30 - Mars 2022 - 67
NEOMA Alumni Mag - N°30 - Mars 2022 - - Actus étudiants
NEOMA Alumni Mag - N°30 - Mars 2022 - 69
NEOMA Alumni Mag - N°30 - Mars 2022 - FONDATION - Les Alumni : des éclaireurs pour nos étudiants
NEOMA Alumni Mag - N°30 - Mars 2022 - 71
NEOMA Alumni Mag - N°30 - Mars 2022 - 72
NEOMA Alumni Mag - N°30 - Mars 2022 - 73
NEOMA Alumni Mag - N°30 - Mars 2022 - INDEX - Retrouvez les diplômés dans ce numéro
NEOMA Alumni Mag - N°30 - Mars 2022 - 75
NEOMA Alumni Mag - N°30 - Mars 2022 - 76
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