NEOMA Alumni Mag - N°24 - Septembre 2020 - 28

123RF/Evgeny Atamanenko

MAGAZINE

Burj Al Arab hotel in Dubaï.

DR

❱❱❱ SAUDI ARABIA: THE 21ST CENTURY

DR

Dakhil Alghamdi
(IMBA 13)

Jérôme Perrier
(CESEM 89)

CHALLENGE
From its origins, Saudi Arabia has been an absolute monarchy. Since 1932, the House of Saud has
controlled all powers, the society and the economy.
To this day, they have relied almost solely on oil to
finance their development. Impressed by the economic diversification of the Emirates and Qatar,
Riyadh intends to imitate their model. Saudi's plans
to diversify their economy date back to 2016, when
they inaugurated their "Vision 2030" project. Saudi
Arabia is by far the biggest market in the Middle
East with a population of 35 million. The giant is
finally opening its economy to leisure, sports, concerts, cultural events and movie theaters. The
authorities want Saudi families to spend their
money in their own country, instead of spending it
abroad. Many sectors such as industry, urban
development, smart cities and renewable energies
will start from scratch. Efforts are being made to
develop the private sector. "Every day, there is a
new ruling by the King", says 37-year-old Dakhil
Alghamdi (IMBA 13), HR Supervising Associate at
EY. He has witnessed first-hand the transformation of his country over the last five years. Many of
the envisioned reforms are extremely bold. To
name but a few, direct foreign investment, 100%
capital ownership by foreign companies, taxation
to raise funds for the state, and allowing women to
work. For Pierre Cluizet, Saudi Arabia is the place
to be. "I'm extremely interested in Saudi today, he
confesses. I believe it to be THE country at the
verge of a huge development. Dubai is a relatively
mature market, its neighbors as well. Arabia is the
market of the future." Branching out to tourism is
one the biggest challenges facing Saudi. Relaxing
dress code for women was a critical first step.
"Female expats no longer have to wear the abaya
(long black robe for women), says Dakhil. Before,
the atmosphere was so gloomy, people weren't

- 28 - NEOMA ALUMNI mag SEPTEMBRE 2020

optimistic at all. I am so glad! It is such a good
change! I love it!". Now, Saudis must build the infrastructures that are necessary to make the dream a
reality. Several mega-ventures are in the works.
They hope to attract one million visitors annually
to their "Red Sea Project", which includes 14 luxury
hotels. Just outside of Riyadh, the huge "Qiddiya"
project will be a mix of entertainment and sports.
In terms of culture, the Agence Française de
Développement has been appointed to help valorize the troglodyte World Heritage Site of Al-'Ula,
which has been existing for 7000 years. The list of
ambitious projects that "Vision 2030" covers is
long, but the agenda has been questioned. The
brutal fall in oil prices, combined with the sanitary
crisis, has highlighted the urgency for Riyadhh to
diversify its economy. "To balance their budget, the
breakeven price for Saudi oil is 76 dollars a barrel,
explains Fabien Couty. The barrel of Brent is currently valued at around 43 dollars. The road to
diversification may be longer than expected." If oil
revenues do not double soon, the kingdom will
have to rethink its future. "In Riyadh, the Covid-19
has paralyzed the economy, deplores Dakhil. The
retail sector makes for most of the business and it
has really been hit hard. When I drive my car, I pass
by empty closed-down shops that are covered in
dust."
QATAR: FIGHTING OFF ISOLATION
No family history would be complete without a little family feud from time to time. In 2017, the Saudis and their allies claimed that the tiny gas-rich
Emirate of Qatar supports radical Islamic movements such as Houthis in Yemen, the Muslim
Brotherhood, Hezbollah, Hamas, ISIS and Al-Qaida
and leans towards Iran. They imposed a total
blockade and closed their common border. "The
UAE compete with Qatar, analyzes Atef Amri. The
UAE are upset because Qatar has developed its
own transportation hub in Doha. Qatar has heavily
invested in sports and the media, created Al
Jazeera, a powerful television network, which is
very popular throughout the Middle East. The
UAE have a huge military budget and buy many
weapons from France. But I am not afraid of the
discord, even though the region is weakened.
Despite the blockade, if your flight passes through
Kuwait or Oman, you can still go to Qatar." The
embargo on Doha has not dissuaded French companies from setting up in Qatar. Crédit Agricole is
in the process of opening a Corporate & Investment Bank there. Jérôme Perrier (CESEM 89),
Senior Executive Officer, is responsible for establishing the French CIB in Doha. "Foreign banks
have decided to strengthen commitment to originate transactions for local clients and manage
supply chains, he explains. In terms of corporate



NEOMA Alumni Mag - N°24 - Septembre 2020

Table des matières de la publication NEOMA Alumni Mag - N°24 - Septembre 2020

EDITO
SOMMAIRE
PROFILS
- Actus des alumni et Mouvements
- Librairie et Carnets
- Portraits : Véronique Bourgain (PGE 88), Jérôme Pin (PGE 95), Thomas Dubois (PGE 12) et Sammy Dancyger (PGE 15)
- Interview d’Angeles Garcia-Poveda (CESEM 92), présidente de Legrand
MAGAZINE
- La remise en cause du travail
- Les nouveaux modes de consommation dans l’industrie alimentaire
- The Gulf: Miracle or Mirage?
- La R&D en réponse à la crise
- Quelle place pour la technologie blockchain dans le secteur des paiements ?
ASSO
- Les actualités de NEOMA Alumni
- La transformation du réseau pendant le confinement
- Renouvellement du conseil d’administration de NEOMA Alumni
- Une communication plus proche des alumni
- Deux nouvelles offres du CareeR CenteR®
- La refonte des pages web du CareeR CenteR®
- Penser l’après Covid-19
- Les problématiques sociales liées à la gestion de crise
- Télétravail : les outils techniques et méthodes de management à disposition
- Tribu PACA : ambiance sud
- Tribu Norvège et tribu Suède : les tribus qui ne perdent pas le nord
CAMPUS
- Les actualités du campus
- Une rentrée post-pandémie
- L’importance de la recherche au sein d’une école de commerce
- Comment composer un conseil d’administration ? De l’art de choisir ses directeurs indépendants
- Actus étudiants
- Génération NEOMA : des deux côtés de la barrière
FONDATION
- Actus Fondation
- Mécènes engagés : l’exemple de KPMG et Ferrero France auprès de la Fondation
INDEX - Retrouvez les diplômés dans ce numéro
NEOMA Alumni Mag - N°24 - Septembre 2020 - 1
NEOMA Alumni Mag - N°24 - Septembre 2020 - 2
NEOMA Alumni Mag - N°24 - Septembre 2020 - EDITO
NEOMA Alumni Mag - N°24 - Septembre 2020 - SOMMAIRE
NEOMA Alumni Mag - N°24 - Septembre 2020 - 5
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Actus des alumni et Mouvements
NEOMA Alumni Mag - N°24 - Septembre 2020 - 7
NEOMA Alumni Mag - N°24 - Septembre 2020 - 8
NEOMA Alumni Mag - N°24 - Septembre 2020 - 9
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Librairie et Carnets
NEOMA Alumni Mag - N°24 - Septembre 2020 - 11
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Portraits : Véronique Bourgain (PGE 88), Jérôme Pin (PGE 95), Thomas Dubois (PGE 12) et Sammy Dancyger (PGE 15)
NEOMA Alumni Mag - N°24 - Septembre 2020 - 13
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Interview d’Angeles Garcia-Poveda (CESEM 92), présidente de Legrand
NEOMA Alumni Mag - N°24 - Septembre 2020 - 15
NEOMA Alumni Mag - N°24 - Septembre 2020 - 16
NEOMA Alumni Mag - N°24 - Septembre 2020 - 17
NEOMA Alumni Mag - N°24 - Septembre 2020 - - La remise en cause du travail
NEOMA Alumni Mag - N°24 - Septembre 2020 - 19
NEOMA Alumni Mag - N°24 - Septembre 2020 - 20
NEOMA Alumni Mag - N°24 - Septembre 2020 - 21
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Les nouveaux modes de consommation dans l’industrie alimentaire
NEOMA Alumni Mag - N°24 - Septembre 2020 - 23
NEOMA Alumni Mag - N°24 - Septembre 2020 - 24
NEOMA Alumni Mag - N°24 - Septembre 2020 - 25
NEOMA Alumni Mag - N°24 - Septembre 2020 - - The Gulf: Miracle or Mirage?
NEOMA Alumni Mag - N°24 - Septembre 2020 - 27
NEOMA Alumni Mag - N°24 - Septembre 2020 - 28
NEOMA Alumni Mag - N°24 - Septembre 2020 - 29
NEOMA Alumni Mag - N°24 - Septembre 2020 - - La R&D en réponse à la crise
NEOMA Alumni Mag - N°24 - Septembre 2020 - 31
NEOMA Alumni Mag - N°24 - Septembre 2020 - 32
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Quelle place pour la technologie blockchain dans le secteur des paiements ?
NEOMA Alumni Mag - N°24 - Septembre 2020 - 34
NEOMA Alumni Mag - N°24 - Septembre 2020 - 35
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Les actualités de NEOMA Alumni
NEOMA Alumni Mag - N°24 - Septembre 2020 - - La transformation du réseau pendant le confinement
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Renouvellement du conseil d’administration de NEOMA Alumni
NEOMA Alumni Mag - N°24 - Septembre 2020 - 39
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Une communication plus proche des alumni
NEOMA Alumni Mag - N°24 - Septembre 2020 - 41
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Deux nouvelles offres du CareeR CenteR®
NEOMA Alumni Mag - N°24 - Septembre 2020 - - La refonte des pages web du CareeR CenteR®
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Penser l’après Covid-19
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Les problématiques sociales liées à la gestion de crise
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Télétravail : les outils techniques et méthodes de management à disposition
NEOMA Alumni Mag - N°24 - Septembre 2020 - 47
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Tribu PACA : ambiance sud
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Tribu Norvège et tribu Suède : les tribus qui ne perdent pas le nord
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Les actualités du campus
NEOMA Alumni Mag - N°24 - Septembre 2020 - 51
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Une rentrée post-pandémie
NEOMA Alumni Mag - N°24 - Septembre 2020 - 53
NEOMA Alumni Mag - N°24 - Septembre 2020 - - L’importance de la recherche au sein d’une école de commerce
NEOMA Alumni Mag - N°24 - Septembre 2020 - 55
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Comment composer un conseil d’administration ? De l’art de choisir ses directeurs indépendants
NEOMA Alumni Mag - N°24 - Septembre 2020 - 57
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Actus étudiants
NEOMA Alumni Mag - N°24 - Septembre 2020 - 59
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Génération NEOMA : des deux côtés de la barrière
NEOMA Alumni Mag - N°24 - Septembre 2020 - 61
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Actus Fondation
NEOMA Alumni Mag - N°24 - Septembre 2020 - 63
NEOMA Alumni Mag - N°24 - Septembre 2020 - - Mécènes engagés : l’exemple de KPMG et Ferrero France auprès de la Fondation
NEOMA Alumni Mag - N°24 - Septembre 2020 - 65
NEOMA Alumni Mag - N°24 - Septembre 2020 - 66
NEOMA Alumni Mag - N°24 - Septembre 2020 - INDEX - Retrouvez les diplômés dans ce numéro
NEOMA Alumni Mag - N°24 - Septembre 2020 - 68
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