ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 40

CAMPUS

❙

École

École

" To get ahead,
you have to get started: "
how a young entrepreneur
reimagined student feedback
During his bachelor's degree at ESCP Business School, Christoph Koenig was confronted with one of
the more tedious student requirements, the semester teaching evaluations. Rather than accept his fate,
Koenig made the choice to challenge the status quo by developing Clay, a feedback tool that promises
to deliver smart and effective feedback in education. Clay's mission is to empower students, professors
and schools, to build their optimal learning environment. Following graduation this year, thanks to the
feedback from students and professors, Koenig chose to focus on growing his business. This decision
has clearly paid off as he became the winner of the €24K 2020 Innovation Award from ESCP. We sat down
with Koenig to learn more about his path to entrepreneurship and the choices and challenges he has
confronted along the way.

Tell us more about Clay, where did
this idea come from?
During my first semester at university, I
had to fill out a questionnaire about the
teaching evaluations before I could access
my grades. The format felt outdated in a
world where we have an attention span
of one second, checking Instagram all the
time. First off, the timing is fairly suboptimal because it is at the end of the semester. As a result, you are less motivated to
provide real feedback because it won't
affect your experience. Even if teaching
evaluations are conducted earlier, the process is nontransparent. You don't get the
impression that your feedback matters.

Christoph KOENIG (19)

Did you always want to be
an entrepreneur or was this
something new for you?
I wouldn't say that I was always sure that
I wanted to become an entrepreneur. For
me, it is much less about being an entrepreneur than about looking at how things
work and thinking maybe this could be
done in a new, exciting and different way.
That's what I find particularly exciting.
I've always had a desire to try things out
myself.

40
ESCP192.indd 40

❙

I often found myself discussing the
courses with other students so I knew
that a real opportunity for feedback was
being missed. The information is not
being passed from students to professors
and the university. So I started to build
an MVP. Because I unfortunately cannot code, and still cannot, I used an app
builder to create the first prototype that I
gave to students. The user experience was
bad. Despite that students still felt like the

app resonated with them. Flexible timing
allowed users to submit feedback at any
point during the semester. A more playful
approach clearly differentiated the app
from normal teaching evaluations.
I then took money that I had earned in
internships and developed an improved
version with an app development agency
from India. The following semester we
tested the updated app with students.
It worked a lot better. We got close to
6,000 responses in the span of four months. We realized that there was something
there.

Is there a team behind Clay or
are you working as a lone wolf?
So from the start, I basically decided that
I only wanted to work with people who
had complementary skills to mine. Hiring
is competitive though, especially for
engineers who have no shortage of opportunities. Luckily, I found two very bright
students through my coworking space.
I also contacted more than 1,000 people
through LinkedIn to find the right fit for
our company. Over the past year, the team

ESCP Alumni Magazine numéro 192 ❙ NOVEMBRE/DÉCEMBRE 2020

25/11/2020 09:24



ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020

Table des matières de la publication ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020

Couverture
Editorial
Sommaire
NEWS
Zapping
Ils bougent - Philippe HEIM (91), Matteo BORSA (03), Ebru CORNET (2000), Clarisse KOPF (94)
Agenda/Carnet
LA PERSONNALITÉ DU MOIS - Alexandre PEBEREAU (87), CEO TOFANE
DOSSIER - Comment décider ? Bien décider pour bien manager
CARRIÈRES - Parcours singulier - Alexia SENA (06), journaliste et créatrice du podcast Joyeux Bazar
CARRIÈRES - Créateurs - Anouk et Louis SOLANET (04), fondateurs d’Orso Hotels etc.
CARRIÈRES - Créateurs - Fanny FOURME (16) et Estelle HAAS (16), fondatrices « Les allumeurs de réverbères »
RÉSEAU
Échos du réseau - La rentrée d’ESCP Groupe Nord
Échos du réseau - À lire
CAMPUS
École - L’heure du Choice ! ESCP lance le media The Choice
École - Le Luxembourg à l’honneur à ESCP
École - Clay by Christoph KOENIG (19)
École - Brèves
Chairs & Professorships - La chaire Économie Circulaire sur tous les fronts
Fondation - Les étudiants ont besoin de vous
Student Life - Show Bluesness
Student Life - 180 DC
Student Life - Mais qu’est-ce que l’EAP ?
LA VIE DES ENTREPRISES
CITY TRIP - Week-end à Berlin
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Couverture
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Pub1
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Editorial
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Sommaire
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 3
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Zapping
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 5
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Ils bougent - Philippe HEIM (91), Matteo BORSA (03), Ebru CORNET (2000), Clarisse KOPF (94)
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 7
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 8
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 9
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Agenda/Carnet
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 11
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 12
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 13
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - LA PERSONNALITÉ DU MOIS - Alexandre PEBEREAU (87), CEO TOFANE
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 15
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 16
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - DOSSIER - Comment décider ? Bien décider pour bien manager
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 18
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 19
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 20
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 21
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 22
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 23
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 24
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 25
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - CARRIÈRES - Parcours singulier - Alexia SENA (06), journaliste et créatrice du podcast Joyeux Bazar
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 27
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - CARRIÈRES - Créateurs - Anouk et Louis SOLANET (04), fondateurs d’Orso Hotels etc.
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 29
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - CARRIÈRES - Créateurs - Fanny FOURME (16) et Estelle HAAS (16), fondatrices « Les allumeurs de réverbères »
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 31
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Échos du réseau - La rentrée d’ESCP Groupe Nord
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 33
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Échos du réseau - À lire
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 35
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - École - L’heure du Choice ! ESCP lance le media The Choice
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 37
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - École - Le Luxembourg à l’honneur à ESCP
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 39
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - École - Clay by Christoph KOENIG (19)
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 41
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - École - Brèves
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 43
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Chairs & Professorships - La chaire Économie Circulaire sur tous les fronts
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 45
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Fondation - Les étudiants ont besoin de vous
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 47
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Student Life - Show Bluesness
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Student Life - 180 DC
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - Student Life - Mais qu’est-ce que l’EAP ?
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 51
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 52
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - LA VIE DES ENTREPRISES
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 54
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 55
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 56
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 57
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 58
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 59
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 60
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 61
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 62
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 63
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 64
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 65
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 66
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 67
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - CITY TRIP - Week-end à Berlin
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 69
ESCP ALUMNI MAGAZINE - #192 - NOVEMBRE/DÉCEMBRE 2020 - 70
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2112-196
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2109-195
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2106-194
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2101-193
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2011-192
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2009-191
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2007-190
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-alumni-mag_2003-189
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_2001-188
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1911-187
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1909-186
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1907-185
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1905-184
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1903-183
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1901-182
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_181_181
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1809_180
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1807_179
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1805_178
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1803_177
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1801_176
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1711_175
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1709_174
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1707_173
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1705_172
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1703_171
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1701_170
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1611_169
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1609_168
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1607_167
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1605_166
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1603_165
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1601_164
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1511_163
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1509_162
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1507_161
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1505_160
https://www.nxtbook.fr/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1503_159
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1501_158
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1411_157
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1409_156
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1407_155
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1405_154
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1403_153
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1401_152
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1311_151
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1309_150
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1307_149
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1305_148
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1303_147
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1301_146
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1211_145
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1209_144
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1207_143
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1205_142
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1203_141
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1201_140
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1111_139
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1109_138
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1107_137
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1105_136
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1103_135
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1101_134
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1011_133
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1009_132
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1007_131
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1005_130
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_1003_129
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escpeapmag/escp-europe-alumni-mag_1001_128
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/escp-europe-alumni-mag_0911_127
https://www.nxtbook.com/newpress/ESCPEuropeAlumni/magazine/escp-europe-alumni-mag_0909_126
http://www.nxtbook.fr/newpress/ESCP-EAP/magazine/escp-eap-mag_0907_125
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0905_124
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0903_123
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0901_122
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0811_121
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0809_120
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0807_119
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0805_118
https://www.nxtbook.com/newpress/ESCP-EAP/magazine/escp-eap-mag-0803_117
https://www.nxtbookmedia.com