IFRA Magazine - January 2009 - (Page 3) www.iframagazine.com 01.2009 OUR VIEWPOINT Idea No. 41: a hybrid print-ePaper layout IFRA Magazine uses unique design by Mario García Add this to the 40 other top ideas presented in this our annual Decision-makers’ Guide for News Publishers: Make your layout work as well for e-readers as it does for print readers. We are proud to relaunch IFRA Magazine this month with a groundbreaking new design based on that intuitive concept. We are also proud that our new look comes courtesy of long-time IFRA friend Mario García. It is appropriate that the world’s leading news publication designer has redesigned the world’s leading magazine for news publishers. Mario’s inspiration sprang from the phenomenal circulation growth IFRA Magazine has achieved over the past three years since introducing ePaper technology. While our printed edition remains unrivalled for impact in the industry, our ePaper edition has expanded IFRA’s reach manyfold. Since 2006, ePaper has helped us nearly double the circulation it took the previous 40 years to build in print alone. As more people started using IFRA Magazine ePaper, however, we found that our traditional print-oriented layout was not ideal for digital reading. The multi-column format typical of designed publications forces e-readers on computers, mobile phones and other devices to constantly scroll down, up and over to follow an article. Zooming in often causes one to lose all feel for a page’s navigation and structure. Mario’s innovation was to embed an e-reading panel in our pages. This is an area sized like the display of an e-reading device, where the main text and images are contained in a single wide column so that articles are easier to zoom, scroll and read on screen. [See the illustration on ePaper Page 3b.] At the same time, the width and font size of the one main column abide by readability guidelines developed through decades of experience in print. Another aspect of our hybrid publishing model is evidenced by articles listed on lettered pages (i.e. 3a, 15a, 25a) in the table of contents. These pages appear only in the full version of IFRA Magazine published in ePaper. If you are reading the Executive Print Edition right now and want access to this expanded, multimedia-enhanced content, sign up for a companion ePaper subscription at www.ifra.com/subscribe. It is free to all employees of IFRA member or affiliated companies. In thanking Mario, his Creative Director Christian Fortanet and IFRA Art Director Gordon Steiger for their work This may very well creating and implementing this new layout, I can’t help but be a solution that point out one particularly subtle element of their brilliance. even daily newspaNote that the right-arrow used to highlight key informapers may be willing tion is actually the stylised “A” from IFRA’s logo turned on to experiment with. side. It is a small thing, but it is the kind of understated detail that marks true design professionals – in print, ePaper MARIO GARCÍA or any medium. KERRY J. NORTHRUP DIRECTOR OF PUBLICATIONS IFRA Magazine is the international journal of news publishing reader@ifra.com – to comment ads@ifra.com – for opportunities www.ifra.com/ pressrelease – to upload industry announcements and media www.ifra.com/ subscribe – to start or change your subscription +49.6151.733-789 – to call the editor ” See “Between printnets and digital natives” – ePaper Page 3a northrup@ifra.com www.ifrasearch.com http://www.iframagazine.com http://www.ifra.com/pressrelease http://www.ifra.com/subscribe http://www.ifra.com/subscribe http://www.ifra.com/subscribe http://www.ifra.com/subscribe http://www.ifrasearch.com
Table of Contents Feed for the Digital Edition of IFRA Magazine - January 2009 Our Viewpoint – Relaunch Mario García – Designing the new IFRA Magazine Table of contents Publishing Priorities 5 top ideas for reducing production costs 5 top ideas to promote the newspaper brand 5 top ideas for growing circulation 5 top ideas for generating new ad revenue 5 top ideas for technology investment 5 top ideas for editorial reorganisation 5 top ideas for newspaper mobile services 5 top ideas in newspaper websites Plus 5 top ideas to get the most from your IFRA membership IFRA Board – Globe-spanning IFRA Bulletin – Beyond the Printed Word; Middle East Conference IFRA Magazine - January 2009 IFRA Magazine - January 2009 - (Page 1) IFRA Magazine - January 2009 - (Page 2) IFRA Magazine - January 2009 - Our Viewpoint – Relaunch (Page 3) IFRA Magazine - January 2009 - Mario García – Designing the new IFRA Magazine (Page 3a) IFRA Magazine - January 2009 - Mario García – Designing the new IFRA Magazine (Page 3b) IFRA Magazine - January 2009 - Table of contents (Page 4) IFRA Magazine - January 2009 - Table of contents (Page 5) IFRA Magazine - January 2009 - Publishing Priorities (Page 6) IFRA Magazine - January 2009 - Publishing Priorities (Page 7) IFRA Magazine - January 2009 - Publishing Priorities (Page 8) IFRA Magazine - January 2009 - Publishing Priorities (Page 9) IFRA Magazine - January 2009 - 5 top ideas for reducing production costs (Page 10) IFRA Magazine - January 2009 - 5 top ideas for reducing production costs (Page 11) IFRA Magazine - January 2009 - 5 top ideas for reducing production costs (Page 12) IFRA Magazine - January 2009 - 5 top ideas for reducing production costs (Page 13) IFRA Magazine - January 2009 - 5 top ideas for reducing production costs (Page 13a) IFRA Magazine - January 2009 - 5 top ideas for reducing production costs (Page 13b) IFRA Magazine - January 2009 - 5 top ideas to promote the newspaper brand (Page 14) IFRA Magazine - January 2009 - 5 top ideas to promote the newspaper brand (Page 15) IFRA Magazine - January 2009 - 5 top ideas for growing circulation (Page 15a) IFRA Magazine - January 2009 - 5 top ideas for growing circulation (Page 15b) IFRA Magazine - January 2009 - 5 top ideas for generating new ad revenue (Page 16) IFRA Magazine - January 2009 - 5 top ideas for generating new ad revenue (Page 17) IFRA Magazine - January 2009 - 5 top ideas for technology investment (Page 18) IFRA Magazine - January 2009 - 5 top ideas for technology investment (Page 19) IFRA Magazine - January 2009 - 5 top ideas for editorial reorganisation (Page 20) IFRA Magazine - January 2009 - 5 top ideas for editorial reorganisation (Page 21) IFRA Magazine - January 2009 - 5 top ideas for newspaper mobile services (Page 22) IFRA Magazine - January 2009 - 5 top ideas for newspaper mobile services (Page 23) IFRA Magazine - January 2009 - 5 top ideas for newspaper mobile services (Page 24) IFRA Magazine - January 2009 - 5 top ideas for newspaper mobile services (Page 25) IFRA Magazine - January 2009 - 5 top ideas in newspaper websites (Page 25a) IFRA Magazine - January 2009 - 5 top ideas in newspaper websites (Page 25b) IFRA Magazine - January 2009 - Plus 5 top ideas to get the most from your IFRA membership (Page 26) IFRA Magazine - January 2009 - Plus 5 top ideas to get the most from your IFRA membership (Page 27) IFRA Magazine - January 2009 - Plus 5 top ideas to get the most from your IFRA membership (Page 28) IFRA Magazine - January 2009 - Plus 5 top ideas to get the most from your IFRA membership (Page 29) IFRA Magazine - January 2009 - IFRA Board – Globe-spanning (Page 30) IFRA Magazine - January 2009 - IFRA Board – Globe-spanning (Page 31) IFRA Magazine - January 2009 - IFRA Bulletin – Beyond the Printed Word; Middle East Conference (Page 32) IFRA Magazine - January 2009 - IFRA Bulletin – Beyond the Printed Word; Middle East Conference (Page 33) IFRA Magazine - January 2009 - IFRA Bulletin – Beyond the Printed Word; Middle East Conference (Page 34) IFRA Magazine - January 2009 - IFRA Bulletin – Beyond the Printed Word; Middle East Conference (Page 35) IFRA Magazine - January 2009 - IFRA Bulletin – Beyond the Printed Word; Middle East Conference (Page 36)
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