Travel News Europe - #88 - November 2008 - (Page 9)

n news n South Africa invites the world to play GLOBAL EUROSPORT TELEVISION CAMPAIGN REACHES 22 MILLION PEOPLE A DAY South Africa ranks amongst the world’s top sporting and great outdoor destinations. To leverage this fact and make the most of its competitive value, South African Tourism has launched a campaign with the leading sports multimedia platform in Europe, Eurosport, which highlights the sporting and adventure tourism experiences that South Africa offers to golden suntan-seekers and lovers of the great outdoors. The campaign also draws attention to the fact that sport is a great unifier of the nation and is an important tool in reaching South Africa’s growth and development ambitions. The campaign will run until January on Eurosport International. It features a vignette about South Africa’s status as a fantastic playground and adventure tourism destination. The 4-minute production gives due attention to South Africa as host nation of the 2010 FIFA World Cup. However, it also focuses on the vast variety of sporting codes and outdoor activities offered in what it calls “an incredible country”. Eurosport’s more than 22 million daily viewers in 59 countries are invited to visit South Africa to get their action-filled share of pursuits as diverse as microlighting and bare back ostrich riding; surfing and playing cricket with children in suburban streets; yachting and bungee jumping; jet skiing and tree top canopy exploration. Roshene Singh, Chief Marketing Officer at South African Tourism says the partnership with Eurosport entrenches South Africa’s global destination competitiveness and gives evidence of the immense variety of experiences South Africa offers. “It is our intention to make the most of the attention we already have as host nation of the 2010 FIFA World Cup,” she says. Jacques Raynaud, Vice Chairman at Eurosport, adds, “We are very excited about this partnership with South African Tourism and working together for the development and promotion of tourism in South Africa. We are confident that our platform will contribute greatly during the build-up of the upcoming 2010 FIFA World Cup; in developing awareness through our viewers; and in boosting tourism across one of the most stunning regions in the world.” “In winning the right to host the Championship, South Africa showed the world that we have the wherewithal and infrastructural capacity to present a global event of this magnitude. Now, in the run-up to 2010, we want to show that our destination offers more than superb soccer stadiums. We offer a very attractive outdoor lifestyle that many people in our key global markets yearn to experience.” The Eurosport partnership is one in a suite of collaborations South Africa is committed to with various global media networks. The collaborations are engineered to grow awareness of South Africa as an accessible, textured, exciting, warm, hospitable and irresistible destination and to boost visitor numbers to ensure 10 visitor arrivals by 2010. “Our association with Eurosport gives South Africa’s claim to being a premier outdoor and sports destination the clout and credibility that Eurosport carries. Our messages of fair play, a healthy lifestyle and an unbeatable adventure destination find a happy home there. As important is the fact that millions of high income earning sports fans all over the world watch Eurosport and are being exposed to our messages.” www.southafrica.net www.travelnewseurope.com November 2008 TRAVEL NEWS EUROPE http://www.southafrica.net http://www.tanzaniatouristboard.com http://www.travelnewseurope.com

Table of Contents for the Digital Edition of Travel News Europe - #88 - November 2008

Cover&Contents
NEWS
WTM News Pages
DESTINATIONS - Tanzania
DESTINATIONS - India
BUSINESS - Winter Holidays
BUSINESS - Exhibitions

Travel News Europe - #88 - November 2008