Travel News Europe - #88 - November 2008 - (Page 4)

n news Dusit sees more potential in short haul markets news brief ‘Get CeNTred’ is Tourism NT’s first global marketing campaign putting Central Australia on the map, designed to reintroduce Australia’s Red Centre to experience-seekers around the world. Over AU$2 million will be spent on the campaign which comprises a series of online and offline marketing activities. To encourage travellers to visit two of the Northern Territory’s priority destinations, Alice Springs and Uluru, and all of the unique wonders in between, a new range of products have been added to the center, including a new spiritual tour in Palm Valley; an indigenous culture tour in a previously inaccessible area of Rainbow Valley, bird watching tours in Alice Springs and even Desert Yoga pilgrimages along the Larapinta Trail. www.australiasoutback.com usit International has revealed its 2009 strategies to focus on short haul markets from the Middle East and Asia Pacific by increasing the reliance on the short haul Asian and Middle East markets in both leisure and business travellers by 15% next year. Octavio Gamarra, Senior Vice President, Dusit International said, “With the global economic slowdown and the effect on US and European economies, we see more potential in the short haul markets and aim to put our attention into this market, particularly in China, Korea, Singapore, Hong Kong, India, and UAE. The economies of these regions have not suffered to the extent of the western financial sector and will provide more buoyant feeder markets. The short haul travel intra-regionally is more affordable and will continue to dominate tourism in Asia for next year and in the next decade. Additionally, the implementation of our short haul market strategy will demonstrate Dusit’s firm commitment to an environmental policy to reduce our carbon footprint through [the recent] announcement of our Green Globe Certification Programme. As we prepare for the growth and development of our company it is imperative that we initiate programmes to reduce the carbon footprint and ensure the sustainability of this exciting expansion.” In preparing for a slowdown in traffic from long haul regions, the Tourism Authority of Thailand (TAT) has taken steps to tap closer countries in Asia, with a hefty emphasis on emerging markets like India, China and the Middle East, where TAT has recently opened new offices. Last year, the number of Chinese visitors to Thailand reached over 1 million for the first time, whilst arrivals from India and the Middle East also drastically increased. Dubai, where TAT’s Middle East office is located, is the biggest market for Thailand among the Arab countries. TAT has set a target of 491,000 visitors from the region in 2008. For a record 15th year, and by one of its widest margins, Crystal Cruises has once again been voted the ‘Best LargeShip Cruise Line’ by readers of Condé Nast Traveler magazine (US). Crystal’s overall score of 93.1 topped all cruise lines in both the large and small-ship categories. The luxury line’s 15 “wins” is unprecedented by any cruise line or hotel in the world. Further attesting to the consistency of its luxury travel experience, in August 2008, Crystal was voted the 2008 “World’s Best Large-Ship Cruise Line” by the readers of Travel + Leisure (US), as well as top honors internationally and from trusted travel agent consortiums. Lufthansa is launching an expanded winter schedule for the Middle East. The airline is to operate 6 non-stop flights a week on the Abu Dhabi - Frankfurt route and plans to introduce a second daily flight connecting Dubai with Frankfurt. Effective 26 October, Lufthansa passengers will also have more choices and greater flexibility on the Doha (Qatar) -Frankfurt flights, which will be increased from 3 weekly flights to a daily service. Lufthansa connects all the major gateways in the Middle East and the Gulf with 72 frequencies a week to 14 destinations in 11 countries to its hubs in Frankfurt and Munich and offers convenient onward flights. Introducing the International Spa Show – London Photo courtesy of Champneys Health Resorts The International Spa Show – London (20 – 22 March 2009, Olympia National Hall) is the only UK consumer event dedicated to spa and resorts tourism and the spa industry. With wellness and rejuvenation high on everybody’s list of priorities, spa is part of a new lifestyle trend. UK consumers spend an estimated £19 billion annually on beauty and wellness. The UK is the 3rd largest tourism market in the world. In 2007, the UK registered over 70 million departures abroad and 101 million domestic trips. £35.7 billion represents the outbound market estimated receipts from UK citizens in 2007, of which, over £135 million was spent on health and wellness holidays. The UK is the world’s most affluent traveller, spending an average of £530 per capita per trip on travel abroad. Who should exhibit at the International Spa Show? Tourism Boards, Spa Associations, Tourism Associations, Tour Operators, Travel Agencies, DMC’s, Luxury Corporate Travel, Online Booking Agencies, Resorts/Hotels/Casinos, Luxury Retreats/Spas, Cruise Lines, Airlines, Rail/Coach/Car Operators, Villa/Private Real Estate Rentals, Travel Media, Technology, Spa Experts & Products, Beauty Experts & Products. Product segments are: Luxury Spa & Resorts; Destination Spa; Day Spa; Urban/High Street Spa; Resort/Hotel Spa; Medical, Cosmetic & Dental Spa; Eco Spa; Thermal Spa; Mobile Spa; Casino Spa; Cruise Spa; Safari Spa; Luxury Villas and Private Real Estate; Spa & Beauty Products and Treatments; and Nutrition & Wellness products. All regions in the world will be represented. In terms of the visitor profile, from affluent achievers to cosmopolitans, from housekeepers to traditionalists, the International Spa Show’s audience is the core of the UK’s spa and luxury leisure market. Estimated visitor numbers at the 2009 event are between 20 – 30, 000. Visitors’ mean age is 45 (with age groups from 24 to 65+) with a gender balance of 24% male and 76% female and over 52% of all visitors working full-time. 85% of visitors visit a spa on a regular basis and 48% will choose their next holiday trip abroad based on spa experience. 5000 industry professionals, including: Incentive and Corporate Buyers; Spa & Resort Managers; Holistic/Wellness Experts; Travel Agencies; Tour Operators; and Media, are expected to attend the 2009 event. The International Spa Show offers its audience an interactive and engaging platform to learn about and test the latest products developed by industry specialists. The World of Spa Lounge, World of Beauty Theatre and World of Wellness Theatre will offer visitors and exhibitors an opportunity to meet and discuss the latest industry trends with experts. A conference and workshops, organised in partnership with leading industry associations, will discuss topics such as: Marketing The Spa and Luxury Segment of the travel and tourism industry to the UK consumer; UK market trends v.’s World Spa Trends; the latest trends in Destination Spa and Resorts. www.spashow.co.uk TRAVEL NEWS EUROPE November 2008 www.travelnewseurope.com http://www.australiasoutback.com http://www.spashow.co.uk http://www.travelnewseurope.com

Table of Contents for the Digital Edition of Travel News Europe - #88 - November 2008

Cover&Contents
NEWS
WTM News Pages
DESTINATIONS - Tanzania
DESTINATIONS - India
BUSINESS - Winter Holidays
BUSINESS - Exhibitions

Travel News Europe - #88 - November 2008

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