JEC COMPOSITES MAGAZINE - Issue #48 - May 2009 - 53

Iran The History of Polyfiber Company “When I became the king on my father's throne, I built much excellent (construction). What had been built by my father, that I protected, and other buildings added”. (Xerxes, son of Darius, King of Persian Empire, 485 BC) level of growth for the next two years, and prepare ourselves to become the leader in this field in Iran and the Middle East once the economic crisis is over. ALIREZA DAYANI, MANAGING DIRECTOR, POLYFIBER A corporate goal set by customer needs Mr Mehdi Dayani, my father, who is considered as a pioneer of composites in Iran, believes that tapping into new markets may be hard, but that staying in the market is a thousand times harder. Polyfiber has been the leading distributor of materials for reinforced plastics and composite products manufacturers in Iran for the past 33 years. The company’s main strategy is to provide outstanding services and to support customers after sales. We are Mehdi Dayani, Chairman of the board, known for innovation and developing founder of Polyfiber Co. new materials, that can customers enable, to use advanced processes, and as a result improve their production systems and produce high-quality products. Besides supplying raw materials such as polyester resins, glassfibre reinforcements, Polyfiber is now also active to supply related composite technology machinery. We also supply vacuum-bag and RTM manufacturing machinery and related accessories. Our range of products and services grows day by y father started as a businessman in 1973, importing raw materials from Europe to supply companies such as Nercy. He soon realized the high potential of the Iranian market and established Polyfiber in 1976. Our company has been growing significantly since then, with steadily increasing sales. M Following in the footsteps of Xerxes The company originally imported chopped strand mat, woven roving, chopped strands, roving and resin from Camelyaf in Turkey. When I became managing director, in 1998, I considerably expanded the company. Today, we have a business partnership with the following global producers and suppliers for Iranian customers: Camelyaf, Poliya and Metyx (Turkey); Ahlstrom (Finland); FRP Services & Company (Japan); Prodir and Tissa (Switzerland); Applied Technology, Alkhowahir (UAE); Telene and Cray Valley (France). Despite the world recession, we will strive to maintain the same AN INTERVIEW WITH ALIREZA DAYANI, MANAGING DIRECTOR, POLYFIBER JEC Composites Magazine: What is the role of distribution companies in Iran? ALIREZA DAYANI: Distributors can help both suppliers and customers to save money at their business transactions. They constitute a vital link that brings tangible benefits to both material producers and end users. They usually fill a gap when most suppliers cannot justify providing the services. The services a distributor can provide include: • Offering a comprehensive range of products from numerous suppliers, giving customers the choice in a wide range of products and services with a vast range of prices; • Cooperating with customers to solve their problems rapidly, by providing the necessary data, information and knowledge; • Providing customers the right service at the right time; • Identifying, evaluating, negotiating and signing agreements with a valuble manufacturer/producers & suppliers all around the world as an agent for the specific market of Iran & region. • Providing skilled training on customer request and organizing seminars by inviting experts from suppliers and academic organizations to upgrade the knowledge and skills of all stakeholders; • Helping customers prepare realistic financial and projection plans to produce marketable products and related services, prepare achievable marketing plans, lower their inventories and No48 May 2009 / jec composites magazine 53

JEC COMPOSITES MAGAZINE - Issue #48 - May 2009

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #48 - May 2009