research@hec - Issue #29 - (Page 8)

what’s new? “ I N T E R N E T P U B L I C AT I O N HEC Paris in the spotlight on iTunes U Statistics by Veronika Czellar, the latest course posted on iTunes U by HEC Paris, has been downloaded 100,000 times in a month and featured on Apple’s worldwide downloads chart between July and September 2012. Statistics is the first full-featured course put on line by HEC Paris (see below), which has 14 comprehensive courses on iTunes U in French and English. The courses, which are free, are helping to establish HEC Paris among renowned international universities such as Harvard, MIT, and Stanford that are heavily committed to the iTunes U platform. The full-featured courses on HEC iTunes U are comprehensive courses that include a syllabus and a clear and informative structure. Each section is illustrated with a video, course materials, exercises (and solutions) and even lecture notes. The courses can be accessed via computer, iPad, or iPhone and subscribers can monitor their progress and take notes in their “electronic schoolbag”. New Practices in Marketing Mercator 2013: Theories and By Jacques Lendrevie and Julien Lévy (Dunod, September 2012). The 2013 edition of Mercator has just come out! The bible for students and professionals for the last ten years, Mercator continues to revisit industry standards for marketing, with this latest version adding digital content (eBook and premium access at www.mercator.fr). Jacques Lendrevie is emeritus professor at HEC Paris, where he directed the major in marketing and held the Marcel Bleustein-Blanchet chair in Management and New Technologies. Julien Lévy is an affiliate professor at HEC Paris, where he lectures in marketing and is director of the E-Business Centre (which includes the Digital Innovation for Business and Google chairs). He also directs HECTélécom Paris’s Management and New Technologies major and the Digital Innovation for Business certificate. P O R T R A I T abouT These arTicles Research@hec presents managers with articles based on publications by HEC’s professors. Academic jargon is avoided, and readers need no prior knowledge of related literature or modelization. This publication is financed by the HEC Foundation, whose role is to support HEC’s research activities. The articles are written by Business Digest, the European magazine that specializes in worldwide and European leadership and management issues. Feedback, comments, and suggestions are welcome : recherche@hec.fr www.hec.fr/fondation • fondation@hec.fr www.hec.fr Noëlle Lenoir appointed ethics officer at the French National Assembly Noëlle Lenoir, the current chair of the HEC Paris Europe Institute and a former minister and member of the French Constitutional Court, was appointed to the post of ethics officer at the National Assembly on October 10, 2012. Created under the previous government, the role of the ethics officer is to examine potential conflicts of interest between the deputies’ official duties and their other activities. The wider aim of the post is to ensure compliance with the Assembly’s code of ethics. Noëlle Lenoir, an affiliate professor at HEC Paris, set up the HEC Paris Europe Institute in 2004 with Bertrand Moingeon, professor and associate dean at HEC Paris, responsible for executive education and academic development. Noëlle Lenoir is also the founding president of the Cercle des Européens. Director of publication: Blaise Allaz Editors: Alexis Mersch (Hommes & Commerce), Mehdi Ramdani (Business Digest) Redaction and copy editing: Business Digest Art Direction: Christian Scheibling http://www.mercator.fr http://www.hec.fr/fondation http://www.hec.fr

Table of Contents for the Digital Edition of research@hec - Issue #29

Cover & Contents
The Brand France, a source of great appeal
Managerial incentives: Life-cycles and the influence of learning processes
Searching for new sources of innovation: The role of consumers

research@hec - Issue #29