research@hec - Issue #29 - (Page 1)

research REFLECTIONS FOR LEADERS: FOOD FOR THOUGHT hec The Brand France, a source of great appeal Jean-noël Kapferer, marketing professor 29 october-november 2012 Managerial incentives: Life-cycles and the influence of learning processes Tomasz obloJ, Assistant Professor of Strategy & Business Policy Searching for new sources of innovation: The role of consumers Giada di sTefano, Assistant Professor of Strategy & Business Policy

Table of Contents for the Digital Edition of research@hec - Issue #29

Cover & Contents
The Brand France, a source of great appeal
Managerial incentives: Life-cycles and the influence of learning processes
Searching for new sources of innovation: The role of consumers

research@hec - Issue #29

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