巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 3



Table of Contents for the Digital Edition of 巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016

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Table of Contents
未来,奢侈品将何去何从?(Jean-Noël Kapferer) What does the future hold for luxury?
LV 什么时候不再是LV ?(Jean-Noël Kapferer) When is a Vuitton not a Vuitton?
重新设计标识;焕发品牌活力(Bruno Kocher) Redesign your logo; to rejuvenate your brand
实践中的神经营销学:与大脑“交流”、“做买卖”的方法(Anne-Sophie Bayle-Tourtoulou) Neuromarketing in Action: How to talk and sell to the brain
如何运用洞察力这一有力工具来促进创新?(Aude Darrou) How can you harness insight, a powerful tool for innovation?
想在危机中繁荣?那就借鉴大型家族企业的策略吧!(Alain Bloch) To prosper in a crisis, adopt the strategy of large family businesses!
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 未来,奢侈品将何去何从?(Jean-Noël Kapferer) What does the future hold for luxury?
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 2
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 3
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - LV 什么时候不再是LV ?(Jean-Noël Kapferer) When is a Vuitton not a Vuitton?
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 重新设计标识;焕发品牌活力(Bruno Kocher) Redesign your logo; to rejuvenate your brand
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 6
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 实践中的神经营销学:与大脑“交流”、“做买卖”的方法(Anne-Sophie Bayle-Tourtoulou) Neuromarketing in Action: How to talk and sell to the brain
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 8
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 如何运用洞察力这一有力工具来促进创新?(Aude Darrou) How can you harness insight, a powerful tool for innovation?
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 10
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 想在危机中繁荣?那就借鉴大型家族企业的策略吧!(Alain Bloch) To prosper in a crisis, adopt the strategy of large family businesses!
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 12
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 13
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 14
巴黎HEC 商学院研究专刊 Compilation of Research Articles - 2016 - 15
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