Trésorier/Treasurer magazine - N°86 - Jul/Aug/Sep 2014 - (Page 8)

INTERVIEW LE MAGAZINE DU TRESORIER / TREASURER MAGAZINE - N°86 - JUL / AUG / SEP 2014 I'm a Professional, I don't need Personal Branding thank you... ...or perhaps you do... Taking control of how your are perceived by colleagues, customers and stakeholders is the opportunity that Personal Branding affords us. - For our readers, could you explain What is Personal Branding...? Essentially, it is your reputation being made visible and tangible. The roots of the term come from the retail industry. In the "Old Days" people would trust the store owner or assistant for advice and guidance about what products to purchase - whilst H J Heinz had coined the phrase "57 Varieties" in 1896, it was arguably in 1916 when Piggly Wiggly introduced the first "Self Service Grocery Store" that trust switched from people to brands - decisions became based on images, packaging and reputation, and the same principles apply in business, commerce and industry today. Your Personal Brand, therefore is whatever others perceive it to be - the challenge is that we all have a Brand and people are making decisions around us based on it, but in my experience, very few people are actually aware of what their Brand is; taking control of how your are perceived by colleagues, customers and stakeholders is the opportunity that Personal Branding affords us. Remember too, that Personal Brands work in both the Positive and Negative; I guarantee that whether we like it or not, each of us is being Branded, the opportunity we have is that we can take control of our Personal Brands and directly influence how we are perceived by others. - For highly qualified Professionals, Personal Branding may just seem like the latest transient Management craze, why do they need it...? Personal Branding was first considered in the 8 At the risk of sounding contentious, I don't believe that being "Highly Qualified and Experienced..." is enough when it comes to defining ourselves in business. 1937 book "Think and Grow Rich" by Napoleon Hill - so while the principle has been around for a while, it is probably the Social Media explosion of the last few years that has brought the principle into prominence. We operate in the Knowledge Age, where reputation, ideas and decisions are the basis for wealth creation and business development. Most of us are involved with the provision of an invisible intangible service and one of the best ways of bringing form and shape to what we do is through bringing our Purpose, Beliefs and Values to life. At the risk of sounding contentious, I don't believe that being "Highly Qualified and Experienced..." is enough when it comes to defining ourselves in business. It is our ability to consistently produce great results that will define us; qualifications and experience may of course be critical to the achievement of them, but our Brand will be defined by our ability to display the benefits of their consistent application. We all have a Personal Brand; if we don't take control over it and make positive choices regarding what it actually is, it will be defined for us by When people can others who may or may not have our predictably trust you is best interests at heart. There is a saying that we are whatever when you have a positive LinkedIn, Facebook and our extended Personal Brand. network say we are. Our Personal Brand Result Rules OK David Holland MBA is the Founder and CEO of Results Rules OK; an International Business Coaching and Training Company. He is an International Author, Speaker and Business Coach. Working with Executives, Entrepreneurs and Business Owners globally, he specialises in Organizational Change, Business and Personal Growth with a clear focus on Performance and Results improvement.

Table des matières de la publication Trésorier/Treasurer magazine - N°86 - Jul/Aug/Sep 2014

Couverture
SOMMAIRE
EDITORIAL
FINANCIAL HIGHLIGHTS Luxembourg Tax News
INTERVIEW David Holland
FOCUS
FORUM
CORPORATE FINANCE
15 MINUTES WITH INTIX
THE FINANCIAL RISK OBSERVATORY
NEWS

Trésorier/Treasurer magazine - N°86 - Jul/Aug/Sep 2014