Linea Intima Asia - 2nd semester 2008 - (Page 64)

Business News MAS Holdings honored in New York The upcomping Underfashion Club 2009 Femmy Awards will take place Tuesday, February 3rd at Cipriani 42nd Street in New York City. This year marks the 51st Anniversary of this notfor-profit organization as supporters of the Femmy Awards. The Femmy Awards Gala is recognized as one of the most highly anticipated events in the intimate apparel industry and is the fundraising vehicle enabling The Underfashion Club to support its extensive scholarship, awards, internship and grants (SAIG) programs. This year the Femmy Awards is set to honor: Ann Deal, CEO Fashion Forms, for the Lifetime Achievement Award, manufacturer Jockey InternatioBARRY ROSS, nal Inc., global supplier MAS Holdings and rePRESIDENT OF THE UNDERFASHION CLUB tailer Nordstrom for their excellence and commitment to the industry. The Innovation Award, honoring those that have most significantly contributed to the intimate apparel industry and its growth, will be presented to Sara Blakely, founder of Spanx. It is with pride that Barry Ross, President of The Underfashion Club stated “We are delighted to announce our 2009 honorees, who will join with us in our ongoing efforts to raise funds to promote education, innovation and growth within the Intimate Apparel Industry.” One of the many highlights of the evening will be the student design contest, featuring the designs of Fashion Institute of Technology (FIT) students. The display of student designs is voted upon that evening by Femmy attendees and three winners are awarded the scholarships. The design contest is an integral part of The Underfashion Club’s mission to help educate, influence and attract new talent for the industry. Carol Malony launches Just Carol Carol Malony has signed an exclusive partnership with GS shopping network in Korea for the launch of a new line designed exclusively for Korea. The cable shopping network, which is extremely popular in Korea and sells a variety of items, chose Carol Malony after a thorough study because they believe her style represents the spirit of California and the US merged with the refined taste of Europe. For this launch Carol and her team are designing a new line with its own logo, Just Carol, distributed exclusively by the network starting November 2008. While the line, which is seductive, heart warming and playful will be designed by Carol and her staff in the US, the items will be made in Korea by skilled pattern makers who can work on getting exactly the right design and fit for the Korean woman. In choosing Just Carol, GS network aims to sell not just a set of bras and panties but a whole wardrobe and a new approach to life which is why each package will consist of 5 bras and panties and an “easy piece” based on a variety of styles with five themes: Best Present Ever, Slumber Party, Night on the Town, Cozy by the Fire and Day to Night. Carole Malony’s two major lines, Carol Malony and Haute by Carol Malony are currently sold in select stores throughout Asia and Carol intends to extend distribution in the future.

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2008

Cover
Content
SHOP SCOUTINGWORLDWIDE : Intima Asia’s selection from Asia to Europe
NEWER NOTABLES : Boudiche
Vos Jours et vos nuits
Isabella fine lingerie
Kiki de Montparnasse
Tanya Bulhoes
TETE A TETE : John Galliano
EXCLUSIVE : Secrets, the lure of lingerie
LINGERIE TRENDS S/S 09 : Delicate innocence, Air of refinement, Blooming cocktail, Eco poetry, Ethnic modernity
BEACHWEAR TRENDS S/S 09 : Precious glimmer, Fresh clear water, Enchanted gardens, Vernissage, Exotic lands
EVENT :� Triumph inspiration awards
INTERVIEW : Marco Franciosi, Intimamoda
BUSINESS NEWS : Femmy Awards, Carol Malony
Innée, Lilli Lingerie
Sistema Moda Italia, Replay
Diesel, GF Ferré
PHOTO SHOOT : Esmod
EXHIBITION UPDATE : Shanghai Mode Lingerie
Intertextile Shanghai Apparel, Yarn Expo, China Sourcing Fair: Underwear&Beachwear
CALENDAR
EVENT : Lycra boosts innovation
NETWORK EXPRESS : Network Dessous’ 10 worldwide magazines
INTERVIEW : Cesare Citterio, Cifra
Fiorella Angeloni, Jersey Lomellina
FABRIC NEWS : Lenzing, Eurojersey
TakedaLace, Nilit, Iluna
FABRIC TRENDS F/W09 : Sweet glamour, Sensual skin, Red passion, Baroque allure, Light & shadow

Linea Intima Asia - 2nd semester 2008