Linea Intima Asia - 2nd semester 2011 - (Page 56)

Event The Power of Femininity by Maniform I n July 2011, Maniform launched its own marketing platform and presentation centered on the theme of the “Power of Femininity”. According to Maniform Chief Creative Director Shen Jianjun, the concept behind Maniform’s endeavor was inspired by international fashion shows and the launching of the new brand imagined was a public opportunity for women to discover all that the brand had to offer. For this event, the Chinese lingerie brand picked the Kai Yuan Shopping Center located in the historic center of the inland city of Xi An. Maniform’s strategic approach included the participation of Carlin International, and the thirty products displayed as museum pieces, were there to identify the concept’s four major themes: feminine charm, leadership charisma, hedonism and drama performance. The evening was marked by a fashion show presenting the brand’s collection showcased around evening’s central theme. 向领袖的 “ 的题概：女性，，剧表。整各列化性的女 ”的题成地所有。 1 2 3 4 2011 7月，构的营销 “ 女 ”的。的首先，际的概，所有来的在向标者的。特选在历的的元商内。项战略划备的有的合 — 卡琳际。天，共有30 套如物馆地来， 56 1. VICE GM MR.ZHOU MENG 2.CHIEF CREATIVE DESIGNER MR.SHEN JIANJUN 3. TRAINING DIRECTOR MS.WANG LIJUAN 4. MS.BARTHELEMY

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2011

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Beneath the Gown
- Pimenta Rosa
NEWER NOTABLES
- Pooh Pooh Bee Doo
- Paris Lingerie
- Prohibido Lingerie
- A la Mode
- Inside Story
RETAIL NEWS
- La Perla Shanghai, Aimer Macau
TETE A TETE
- Jean-Paul Gaultier
BRAND NEW
- Huit, Berlei, Barbara
- Coco Cavaliere, Goodnight Gilda, Desigual, Christian Lacroix
- After Eden, Lejaby
FW 2011-2012 FASHION TRENDS 2011-2012
THE GUEST
- Private Shop
EVENTS
- Lise Charmel
- Wacoal
- Maniform
- Ordifen
- Triumph Inspiration
AWARDS
- Lycra
SPECIAL REPORT
- Shapewear: the trend offices speak out
INTERVIEW
- Chantelle
- Kunert
- Sakae Lace
- Elastic
EXPERT
- Bad Girls Wear Black (Underwear)
- China Briefing: A Bid for China’s Worth
EXHIBITION UPDATE
- Shanghai Mode Lingerie Takes a Stand
FABRIC NEWS
- Eurojersey, Jersey Lomellina, Iluna
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide

Linea Intima Asia - 2nd semester 2011