Linea Intima Asia - 2nd semester 2010 - (Page 104)

Interview Invista Introduces Shapewear Platform A year after gathering the hosiery industry in Verona, Italy for the launching of Lycra Fusion fibre, Invista introduces Lycra Beauty Fabric, The Science of Shaping, a global platform for a major development in the lingerie industry. Intima Asia met with Invista Apparel Global Director Michelle Rice to further discuss their latest innovation. 繼一年前在意大利維羅納向全球襪業推出Lycra Fusion纖維之後,英威達此次又向內衣 行業推出了代表最新塑形科技的平台產品Lycra Beauty面料。Intima Asia會同英威達服 飾業務全球內衣和泳衣類總監Michelle Rice一起深度探討他們這一最新創造。 Rice女士您好,似乎從今年伊始, 關於“塑形”內衣這一概念的談論 便不絕於耳。女性內衣似乎正面 臨著一次真正意義上的轉型:您 能詳細地向我們介紹一下LYCRA® beauty面料這一產品平臺嗎? LYCRA® beauty面料是英威達公司 針對當前迅速發展的塑身內衣產 The LYCRA® beauty fabric platform 品市場所推出的最新產品平臺, is INVISTA’s dedicated platform to MICHELLE RICE 以期迎合塑身內衣在市場規模和 meet the rapidly changing needs of 消費者意向方面迅速發展的需求 the shaping lingerie category which 潛力。LYCRA® beauty面料的特別 is growing fast, both in size and consumer relevance. LYCRA® beauty fabrics are designed to offer both 設計旨在兼顧穿著的舒適度和塑形效果。全球消 comfort and improved shaping performance. Funda- 費者基礎調研和對塑身內衣及面料市場的研究揭 mental global consumer research and studies of 示了相關業務增長的潛在機遇,並提供了更好滿 shaping garments and fabrics have revealed unique 足消費者對該重要產品領域需求的解決方案。LYopportunities to grow and to provide better solutions CRA® beauty面料旨在改善塑身內衣的穿著效果, Mrs Rice, since the beginning of the year, there is a certain buzz going on about the “shaping” concept; it seems to be that there is a real lingerie development shift: could you tell us more about your LYCRA® beauty fabric platform? 104

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2010

Cover
Contents
GETTING INTIMATE - With Karen Mok
- Libelula, Belo Horizonte, Brazil
SHOP SCOUTING WORLDWIDE
- Hanna Hall, Nice, France
- Emozioni, Castelfranco, Italy
- Nuit Blanche, Neuchatel, Switzerland
- Buttercups, Hyderabad, India
- 1969, Paris, France
NEWER NOTABLES
- Faire Frou-Frou, Los Angeles, USA
- Rosa Cipria, Genoa, Italy
- Dim, Paris, France
- Chic and Cheap, Montpellier, France
FASHION
- Photoshoot: Urban Fashion
- FW 2010-2011 Fashion Trends
BRAND NEW
- Jenny Packham
- Aubade, Ritratti
- Elise Anderegg
- Pussycat Dolls, Brooksfield
- Wolford
- Cynthia, LulaLu
- Jean Paul Gaultier
- Elise, Absolutely Pom
- Le Bourget
- Frankie Morello
TALENT - Marie Cazenvae
THE GUEST - Rouge Amour
EVENTS
- Aimer
- Wacoal
- Embry
- Triumph Inspiration Awards
- Ordifen
- Yiselle
EXHIBITION - Lingerie Spirit
EXHIBITION UPDATE
- Mode City
- Shanghai Mode Lingerie
CALENDAR - Major tradeshows from around the world
EXPERT - China Briefing: The Global Trade Powerhouse
INTERVIEW - Invista Introduces Shapewear Platform
EXCLUSIVE - Iluna and Gayou Join Forces
FABRIC NEWS - Carvico, Eurojersey, Lenzing, Jersey Lomellina, Elastic
FABRIC TRENDS - FW 2011-2012 Fabric Trends

Linea Intima Asia - 2nd semester 2010

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