Linea Intima Asia - 1st semester 2010 - (Page 110)

Interview Following his 1998 entrance asa sales representative in the lace making company, Arnaud Limousin became the head of Brunet International in 2005. From Calais to Hong Kong, the man whose fieldwork experience prepared him for the greatest professional challenges helped build Brunet new shape and orga nization in Asia. Exclusive interview for Intima Asia: You are at the head of Brunet International HK Ltd since 2005, what ar e the main steps of the company’s evolution that you’ve participated in? Shaping Brunet’s future Brunet International is a leading industrial organization, unique on the lace market. The technology , the “Right First Time” attitude and a dedicated and united staff have all led us to becoming a growing firm in the midst of a difficult marketplace. Our approach aims at providing quality, from the creative point of view to the industrial delivery process. EveWhat has Andr eas Ros rything is under the control and suchmann’s take over pervision of the Brunet team. We are brought to Brunet? What providing an unquestionable service are the possible syner gy and an outstanding quality level in our opportunities with the Bowork. We believe in what we do, we ARNAUD LIMOUSIN gart group? stay focus but we are also very cautious Andreas Roschmann’s purchasing as our market is moving fast. brought a considerable amount of changes. First of all, Who wants to kill the Calais lace accor ding the company spread out a great deal following the takeover. Our business model was thought out to allow to you? a greater market adaptation and evolution. We’ve been As the book you’re referring to explains, I think the able to improve our trade sector thanks to a huge in- main problem comes from a lack of communication vestment that came our way . It allowed us to upgrade among the different local actors. There is very little our factories with the latest technological machinery understanding and the economic context is a difficult one, which makes it risky to continue working in (Jacquard JL95 bars, and T extronic 66 bars). This strategic evolution gave Brunet the possibility to consi- Calais. The problem is well and alive, what we need now is to find an alternative way to solve it. As far derably move forward in terms of industrial efficiency as Brunet is concerned, we have decided to cut all and creativity. Our aim is to push the traditional Jacquardtronic and Textronic laces upward and provide our production on French soil. W e concentrate on the creative aspect of the business from Paris while the customers with exclusive products which are Leavers oriented. In the meantime we can generate a serious production and sales are organized in Asia. Brunet evolved considerably over the last 10 years, especially since 2005 when Andreas Roschmann took over the company. We’ve built a strong factory in China and since October 2008, we opened a second production site in Thailand. From that point on, all our Karl Meyer activities (Jacquardtronic, Textronic and RSJ5) are organized from Asia. Our development in Asia started with the US market. As of now our activity is spread between the US, Europe and a growing share of Asian markets (China, Taiwan, Japan, Thailand). competitive advantage, since we are able to supply high end laces in a very short lead time at a competitive price. The manufacturers play a very important part in the corsetry products’ supply chains nowadays. Therefore, it is primordial for a lace maker (or any raw material supplier) to create synergies with garment manufacturers. How would you describe Brunet today?

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2010

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Libelula, Belo Horizonte, Brazil
- Les Nuits Blanches, Paris, France
- Lieblings, Fulda, Germany
- Nosovoski, Dnepropetrovsk, Ukraine
NEWER NOTABLES
- Huit, Singapore
- Apartment C, London, United Kingdom
- Dim, Paris, France
- Promesses, Phnom Penh, Cambodia
- Diesel Planet, Milan, Italy
TETE À TETE - Silvana Armani
EVENTS
- Salute by Wacoal
- Ming Space
- Ilsee
- Femmy Awards
- Lycra
FASHION
- Photoshoot Winter Emotions
- Lingerie Trends SS 2010
BRAND NEW
- Le Boudoir de Marie, Myriam Girard
- DimitySO, Love Love Intimates, Elle Macpherson
- Tallulah Love, JOG, Il Sistema degli Oggetti
- Miss Bikini Luxe, Moments by LingaDore
TALENT
- Virginie Rouffignac
- Eymeric Francois
FABRIC TRENDS - SS 2011 fabric trends
CATWALKS - Fashion Directions SS 2010
BUSINESS
- Cover Story - "Aimer's Success Story"
THE GUEST
EXCLUSIVE - La Perla's New Direction
EXHIBITION UPDATE - Hong Kong Mode Lingerie
MARKET FOCUS- The Asia Comparator
NETWORK EXPRESS
CALENDAR
INTERVIEW - Arnaud Limousin, Brunet International
FABRIC NEWS - Iluna, Lycra Fusion, Sensitive

Linea Intima Asia - 1st semester 2010