NEOMA Alumni Mag - N°15 - Juin 2018 - 46

Li Xuejun / 123RF

MAGAZINE

CHINA, NO LONGER
AN EL DORADO?
AN EXPAT PLAYGROUND 15 YEARS AGO, THE CHINESE JOB MARKET HAS BECOME
INCREASINGLY COMPETITIVE, AS CHINESE LOCALS ARE BETTER TRAINED AND THE
COUNTRY MORE PROTECTIONIST. NEW OPPORTUNITIES ARE TO BE FOUND HOWEVER,
AS THE CHINESE MODEL IS SHIFTING FROM FACTORY OF THE WORLD
TO CONSUMER-DRIVEN ECONOMY.

U

nknown on the expat map 20 years
ago, the world's second economic power has
become the first destination in Asia for French
citizens. In 2017, 30,917 of them were registered at
the French embassy in China, 13,778 in Hong
Kong, 9,578 in Shanghai and 3,411 in Beijing. To
reflect this growing interest, 10 years ago NEOMA
Business School opened a Bachelor in international management (CESEM) in Beijing, in partnership with the University of International

- 46 - NEOMA ALUMNI mag JUIN 2018

Business and Economics (UIBE). After one year of
intensive Chinese language classes, the CESEM
students take one and a half year of marketing
and management courses, followed by a sixmonth internship. Maud Muscat (CESEM 17) is
the head of communication at IDP Santé, a French
service provider for retirement homes: "I found my
current job at a restaurant! I was speaking Chinese
and the founders approached me with an internship offer, and later I was hired." China, a land of



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