DISBOOK - The Africa 2012 Edition - (Page 79)
Tr e n d s a n d b u si n e ss - Disbook AfricA 2012
DISOCPA AFRICA 2012. DIFFA is a joint venture between France’s Media Consulting Group, headed by Alain Modot, and Ivory Coast’s Martikas Productions, headed by Jean-Hubert Nankam. The company began operations in January this year, and, at the time of writing, had six members who will be attending DISCOP AFRICA. Alain Modot, co-founder of DIFFA, explains that, “After four years covering Africa, I realised that there was simply no existing mechanism for selling African programming on the international market—not even really between African countries. One or two of the big English language broadcasters, such as MNet, had made a few attempts, but, in French-speaking Africa, there was literally nothing. One of the main reasons for this was the cost associated with distribution, which meant that even if a sale was made, the profit left over was so small as to render the exercise pointless. One of my hopes with DIFFA is that by amortising these costs we can make the exercise of distribution much more attractive. And,” he adds, “by aggregating as many producers as possible, we also hope that DIFFA will benefit by making itself a ‘one-stop shop’ for broadcasters wishing to acquire African content.” Modot’s third aspiration for the new organisation is that, “It will be able to train and coach producers in the business of distribution and get them to the point at which they are able to undertake distribution for themselves.” The six companies DIFFA will be representing at DISCOP AFRICA, but all of which will also be attending the market individually and in their own right, are: -From Cameroon: Banque d’Image d’Afrique Centrale (BIMAC), which will be represented by its founder, Remi Atangana.
-From Burkina Faso: Les Films du Dromadaire will be represented by its Director General, Mr. Boubakar Diallo, and Films 21 will be represented by Adama Roamba. - From Ivory Coast: Jean Hubert Namkam’s company Martika Productions, and Marie Louise Asseu’s Ymale Productions. - From Mali: Brico Films will be represented by Nana Kadidia Toumagnon. Given that DIFFA was only founded in January of this year, developments are obviously at an early stage. However, Modot, who says that he hopes that DIFFA will, “Become Africa’s TVFI—except that we will be selling as well,” promises that, “There will be at least one episode of every series available for screening in English during DISCOP AFRICA.” And progress is already being made with Modot reporting that DIFFA, “Is already in discussion with Canal Overseas, which is planning to launch an African film and fiction company, as well as some broadcasters in the Caribbean who specialise in African content, and a number of European PSBs.”
dable way for the broader audience,” says the director, Boubacar Sidibé. It is also an opportunity to learn about the kingdom of Segou’s war customs beyond the borders of Mali. To write this history, the director had to make a long archival work, but also meet many griots and specialized historians. “You know, the themes of many series focus on African ideas and realities. Far from despising the entertainment and intellectual enrichment aspects that these series provide, I feel, however, as frustrated as the viewers of my continent,” says Boubacar Sidibé. The shooting, which took place in the forest of Tienfala, a few kilometers from Bamako, the capital, and in the village of N’gami, near Segou, lasted ten weeks, with the participation of 250 actors and extras from Mali. Presented by DIFFA. Season two is ready for delivery riDEr WiTHoUT A HorsE (2009) presented at DISCOP AFRICA 2012 by the Namibian Film Collection/AFRICAVENIR. Directed by Tim Huebschle, RIDER WITHOUT A HORSE imagines Windhoek’s Reiter (German for Rider) Monument, one of the most prominent historical monuments in Namibia, coming to life—and being confronted by his own identity. In a tale that is both funny and serious, the Reiter’s journey takes him through a changed world, as he stumbles across the 18th Independence Day celebrations in the Namibian capital. The Reiter finds himself confronted by modern reality. He has to deal with mixed-race couples, rude taxi drivers, obnoxious prostitutes, drag queens and even black men in uniforms! All he longs for is a return to his normality, and this leads him to an entanglement in a Herero protest march against the signing of a Namibian-German development treaty at the Alte Feste. His experiences of today’s social and political realities make him question what he really stands for. With a simple gesture, the Reiter turns around the meaning of
TEENAGErs, a series presented by DIFFAT, which was recently Awarded by the Organisation Internationale de la Francophonie at the 28th Festival International Vues D’Afrique in Montreal, for best representation of the view of the young and the social structure of the family THE kiNGs of sEGoU (LEs rois DE sEGoU) .The saga (a series of seven episodes of 78 minutes each) takes the viewer on the steps of the “Bambara,” which dominated the region of presentday Mali between the seventeenth and nineteenth century. The stated goal of this production (deliberately simplified) is to: “Give Africans the opportunity to see through the screen of their past, staged in an attractive and understan-
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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