DISBOOK - The Africa 2012 Edition - (Page 194)

Disbook AfricA 2012 - Country report TANZANiA TELEVISION MARKETPLACE The media sector in Tanzania has developed rapidly since 1995. Television in Tanzania was unknown before and the first private station began broadcasting late in 1994. Now there are 16 TV channels in Tanzania. State TV was a latecomer (TBC did not launch until 2001) but even so, has quickly become the dominant broadcaster, both with viewers and advertisers. Tanzania began the transition from analogue to digital terrestrial television on July 2010, and plans to achieve the process before the year 2015. Television is beginning to impact the traditional dominance of radio in Tanzania, and it is continuing to grow with new channels in the pipeline. MARCHÉ DE LA TÉLÉVISION Le secteur des médias en Tanzanie s’est développé rapidement depuis 1995. La télévision était auparavant inconnue en Tanzanie et la première station privée a commencé à émettre à la fin de l’année 1994. Il existe désormais 16 chaînes TV en Tanzanie. La télévision publique est arrivée tardivement (TBC n’a pas été lancée avant 2001), mais malgré cela, elle est rapidement devenue un diffuseur dominant tant en nombre de téléspectateurs que d’annonceurs. La Tanzanie a commencé sa mutation vers la diffusion numérique en juillet 2010, et prévoit de terminer cette transition avant 2015. La télévision commence aujourd’hui à avoir un impact sur la dominance traditionnelle de la radio en Tanzanie et continue à se développer avec le lancement prévu de nouvelles chaînes. PUBLIC BROADCASTER / DIFFUSEUR PUBLIC :TBC - TANZANIAN BROADCASTING CORPORATION COMMERCIAL BROADCASTERS / CHAÎNES COMMERCIALES: ITV - INDEPENDENT TELEVISION LIMITED, AFRICA MEDIA GROUP (CHANNEL 10), EATV - EAST AFRICA TELEVISION, ATN - AGAPE TELEVISION NETWORK, STAR TV TANZANIA PLATFORM OPERATORS / OPÉRATEURS DU CABLE : MULTICHOICE TANZANIA MOBILE OPERATORS / OPÉRATEURS DU MOBILE: VODACOM TANZANIA LIMITED, AIRTEL TANZANIA, TIGO TANZANIA / MIC TANZANIA LTD, ZANTEL INTERNET SERVICE PROVIDERS / FOURNISSEURS D’ACCÈS À INTERNET: TANZANIA TELECOMMUNICATIONS COMPANY LIMITED, BENSON ONLINE (BOL), SIMBANET LTD MAIN ADVERTISING AGENCIES / PRINCIPALES AGENCES DE PUBLICITÉ: YOUNG & RUBICAM BRANDS AFRICA, AYTON Y&R GROUP TANZANIA, STEADMAN, ZK MCCANN MAIN ADVERTISERS / ANNONCEURS PRINCIPAUX VODACOM, COCA-COLA, MIC TANZANIA, TANZANIA BREWERIES UNILEVER populAtion 43 600 000 urbAn populAtion 26 % lAnGuAGes english, swahili cApitAl city Dodoma GDp per cApitA $1 500 mobile cellulAr penetrAtion 62 % internet users 4 930 000 fAcebook users 465 000 pAy tv subscribers n/A number tv householDs 1 500 000 19 4

Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition

Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers

DISBOOK - The Africa 2012 Edition

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