DISBOOK - The Africa 2012 Edition - (Page 190)
Disbook AfricA 2012 - Country report
SOUTH AFRiCA
TELEVISION MARKETPLACE
South Africa, with a strong financial and manufacturing background, has the largest economy on the continent and one of the most developed media and communication sectors. The public service broadcaster, South African Broadcasting Corporation, boasts 3 popular channels and is facing more and more competition from the private sector. A large number of private companies offer radio and television channels, including the pan-African satellite platform DSTV, operated by Multichoice. Television audiences are growing, local programmes are hugely popular and are consistently among the most-watched programmes across the board. The availability of ratings and audience data has contributed to TV being the strongest advertising medium in South Africa, accounting for 44 percent of the total national advertising spend. South Africa is entering a new era of broadcasting with the digital switchover and new channels.
MARCHÉ DE LA TÉLÉVISION
L’Afrique du Sud, bénéficiant d’un contexte financier et industriel fort, a la plus grande économie du continent et l’un des secteurs des médias et des communications les plus développés. Le puissant diffuseur public, la South African Broadcasting Corporation, possède 3 chaînes très appréciées et connaît une concurrence de plus en plus importante du secteur privé. Un grand nombre de sociétés privées proposent des chaînes de radio et de télévision, ainsi que des plateformes de télévision payante, notamment la DSTV panafricaine dirigée par Multichoice. Les téléspectateurs sont de plus en plus nombreux, les programmes locaux sont extrêmement appréciés et figurent régulièrement parmi les plus regardés du pays. La disponibilité des données de mesure d’audience a contribué à faire de la télévision le plus fort média publicitaire d’Afrique du Sud, représentant 44 pour cent du total des dépenses de publicité. L’Afrique du Sud est entré dans une nouvelle ère de diffusion avec le passage à la diffusion numérique et l’apparition de nouvelles chaînes TV.
PUBLIC BROADCASTER / DIFFUSEUR PUBLIC: SABC - SOUTH AFRICAN BROADCASTING CORPORATION COMMERCIAL BROADCASTERS / CHAÎNES COMMERCIALES: AFRICAN BUSINESS CHANNEL, CHRISTIAN BROADCASTING NETWORK SOUTH AFRICA, CNBC AFRICA, E.TV, M-NET ELECTRONIC MEDIA NETWORK, MTV NETWORKS AFRICA (MTVNA), M-NET AFRICA, SETANTA SPORTS AFRICA, SUPERSPORT INTERNATIONAL PLATFORM OPERATORS / OPÉRATEURS DU CABLE: MULTICHOICE / DSTV, ON DIGITAL MEDIA / TOP TV MOBILE OPERATORS / OPÉRATEURS DU MOBILE: CELL C, MTN SOUTH AFRICA, VODACOM INTERNET SERVICE PROVIDERS / FOURNISSEURS D’ACCÈS À INTERNET: AFRIHOST, AXXESS, WEB AFRICA MAIN ADVERTISING AGENCIES / PRINCIPALES AGENCES DE PUBLICITÉ: SAATCHI & SAATCHI, TBWA HUNT LASCARIS MAIN ADVERTISERS / ANNONCEURS PRINCIPAUX: MTN, VODACOM, COCA COLA, STANDARD BANK, UNILEVER, PICK’N’PAY
populAtion 49 000 000 urbAn populAtion 62 % lAnGuAGes english, Afrikaans, sesotho, Zulu cApitAl city pretoria GDp per cApitA $11 000 mobile cellulAr penetrAtion 127 % internet users 5 100 000 fAcebook users 4 605 000 pAy tv subscribers 4 200 000 number tv householDs 11 100 000
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http://www.E.TV
Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
http://www.nxtbook.fr/newpress/Discop-Africa-2012/Disbook_The_Africa_2012_Edition
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