DISBOOK - The Africa 2012 Edition - (Page 182)
Disbook AfricA 2012 - Country report
NigeRiA
TELEVISION MARKETPLACE
Nigeria has also one of the most vibrant media markets with about 100 newspapers and 150 radio and television stations. The number of TV stations has boomed in Nigeria since 2000, and many have been launched by the state. The statecontrolled Nigerian Television Authority is the only TV operator with near national coverage, while private free-to-air TV stations are organized on a city or local basis in order to reach the dense urban population. Television is by far the most popular medium and accounts for 42.2% of all advertising spending in the country. Nollywood has also made Nigeria the main hub for African productions and their industry is soaring, creating major competition for South Africa. Nigeria began their Digital Broadcast Migration in 2008 and they expect to complete the switchover in 2015. Nigeria’s TV production industry is already soaring, creating major competition for the South African giants in terms of television content and payTV platforms. The switchover will allow the country to offer even more TV channels to the largest population in Africa - over 170 million. The public broadcaster has taken the lead in bringing about the switchover and is already offering a digital pay-TV service to large Nigerian cities.
MARCHÉ DE LA TÉLÉVISION
Le Nigeria possède l’un des marchés médiatiques les plus dynamiques avec plus de 100 publications quotidiennes et 150 chaînes de radio et de télévision. Le nombre de stations de télévision a explosé au Nigeria depuis 2000 et beaucoup d’entre elles ont été lancées par l’état. L’Autorité nigériane de la Télévision, contrôlée par l’Etat, est le seul opérateur TV disposant d’une couverture quasi nationale, alors que les chaînes de télévision privées diffusées en clair sont organisées autour des villes et des communes afin d’atteindre essentiellement une population urbaine. La télévision est de loin le média le plus populaire et représente près de 42,2% des dépenses publicitaires du pays. Le phénomène de production Nollywood a également émergé comme la principale plaque tournante pour les productions africaines. Le Nigeria a amorcé son passage à la diffusion numérique en 2008 et le pays espère avoir terminé sa migration en 2015. La flambée du nombre de télévisions et de la production audiovisuelle au Nigéria est déjà en sérieuse concurrence avec l’Afrique du Sud. La transition vers le numérique permettra de continuer à développer le grand nombre de chaînes de télévision pour satisfaire le pays le plus peuplé d’Afrique : 170 million d’habitants.
PUBLIC BROADCASTER / DIFFUSEUR PUBLIC: NTA - NIGERIAN TELEVISION AUTHORITY COMMERCIAL BROADCASTERS / CHAÎNES COMMERCIALES: CMA - CONSOLIDATED MEDIA ASSOCIATES, GALAXY TELEVISION, AIT - AFRICA INDEPENDENT TELEVISION, DBN INTERNATIONAL, SILVERBIRD TV, LOVEWORLD CHRISTIAN NETWORK, SUPERSCREEN TV / GLOABAL PLUS MEDIA WORLD DOVE MEDIA
populAtion 170 000 000 urbAn populAtion 50 % lAnGuAGes english, hausa, yoruba cApitAl city Abuja GDp per cApitA $2 500 mobile cellulAr penetrAtion 63 % internet users 45 000 000 fAcebook users 4 135 000 pAy tv subscribers 1 500 000 number tv householDs 20 000 000
PLATFORM OPERATORS / OPÉRATEURS DU CABLE: BRADTECH LIMITED, DELTA CABLES HITV NIGERIA, INFINITY TV, MULTIMESH BROADCASTING COMPANY, MY TV AFRICA, TREND TV / CLT AFRIC MOBILE OPERATORS / OPÉRATEURS DU MOBILE: GLOBACOM / GLO ONE NIGERIA INTERNET SERVICE PROVIDERS / FOURNISSEURS D’ACCÈS À INTERNET: GATEWAY TELECOMS INTEGRATED SERVICES LTD MAIN ADVERTISING AGENCIES / PRINCIPALES AGENCES DE PUBLICITÉ: INSIGHT GREY, LOWE LINTAS, PRIMA GARNET OGILVY, STB MCCANN, SO&U SAATCHI & SAATCHI MAIN ADVERTISERS / ANNONCEURS PRINCIPAUX: MTN, UNILEVER, DIAGEO, COCA-COLA, INDOMIE NOODLES, NIGERIAN BREWERIES, CADBURY NIGERIA, GUINESS, ZAIN
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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