DISBOOK - The Africa 2012 Edition - (Page 159)
C o u n t r y r e p o r t - Disbook AfricA 2012
egYPT
TELEVISION MARKETPLACE
The media landscape is rich and diverse, consisting of the state broadcaster, Egypt Radio Television Union (ERTU) with its Nile TV channels, dozens of private satellite TV stations and over 70 radio stations. The broadcasting market opened up in the early 2000 and new private networks started challenging historically dominant broadcaster. Today, three major private Egyptian broadcasters, Dream, Al Hayat Network and Melody are emerging as top media groups for the whole Arab world. Advertising spending is high, notably from soft drink companies and mobile phone operators. Through its investment in production facilities at Media Production City, Egypt is a major player in TV production services for North Africa and the Arab world and traditionally one of the biggest suppliers of Arabic TV series.
MARCHÉ DE LA TÉLÉVISION
Le paysage médiatique est riche et diversifié avec le service public la ERTU (Egypt Radio Television Union) et ses chaînes Nile TV, des dizaines de chaînes de télévision privées par satellite et plus de 70 stations de radio. Le marché de la Télévision s’est ouvert au début des années 2000 et de nouveaux réseaux privés ont commencé à se confronter au diffuseur historique dominant. Aujourd’hui, trois principaux diffuseurs privés égyptiens, Dream, Al Hayat Network et Melody sortent du lot en tant que groupes de médias de premier plan dans tout le monde Arabe. Les dépenses publicitaires sont très élevées, notamment provenant de sociétés de vente de boissons non alcoolisées et d’opérateurs de téléphonie mobile. L’Egypte joue un rôle majeur comme prestataire de services pour la production télévisuelle d’Afrique du Nord et du monde Arabe par le biais de son investissement dans des équipements de tournage à Media Production City et elle est traditionnellement l’un des plus importants pourvoyeurs en séries télévisées arabes.
PUBLIC BROADCASTER / DIFFUSEUR PUBLIC: EGYPT RADIO & TELEVISION UNION (ERTU) COMMERCIAL BROADCASTERS / CHAÎNES COMMERCIALES: DREAM TV, AL HAYAT, MELODY, MAZZIKA, ELMEHWAR TV, OTV, ALLORD TV, NILE TV PLATFORM OPERATORS / OPÉRATEURS DU CABLE: ART, OSN, MULTICHOICE EGYPT MAIN ADVERTISING AGENCIES/PRINCIPALES AGENCES DE PUBLICITÉ: MCCANN ERICKSON, DDB/TAREK NOUR COMMUNICATIONS GROUP, LOOK LINTAS, IMPACT (BBDO), TMI (JWT), TEAM (J&R), MEMAC (O&M) MAIN TV ADVERTISERS/PRINCIPAUX ANNONCEURS: VODAFONE, MOBINIL, PEPSI, COCA-COLA
populAtion 84,5 millions urbAn populAtion 43% cApitAl city cAiro-population 11 887 500 GpD per cApitA $5 400 mobile cellulAr penetrAtion 87% internet users 12,5 millions fAcebook users 9 millions tv householDs 12 800 000 pAy tv suscribers 850 000
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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