DISBOOK - The Africa 2012 Edition - (Page 147)
C o u n t r y r e p o r t - Disbook AfricA 2012
ANgOlA
TELEVISION MARKETPLACE
Since 2002, Angola quickly advanced to have one of the fastest growing economies in the world, offering a vast field of business opportunities. The audiovisual market is still largely in the state domain but new media legislation offers hope to provide greater possibilities for private broadcasting. The first private television station, TV Zimbo, was established in 2008 and is competing for viewers and a share of the growing advertising market with state-owned TPA, along with several Portuguese and Brazilian TV channels which are also available available across the country. Despite relatively low market penetrations of TV sets (estimated at 40%) more than 60% of television households have access to Portuguese-language pay TV services.
MARCHÉ DE LA TÉLÉVISION
Depuis 2002, l’Angola est devenu l’un des pays avec la plus forte croissance économique au monde offrant aujourd’hui un vaste champ d’opportunités commerciales. Le marché de l’audiovisuel appartient encore largement au domaine public, mais une nouvelle législation sur les médias permet d’espérer de plus grandes possibilités de diffusion privée. La première station de télévision privée, TV Zimbo, a été fondée en 2008 et se bat pour gagner des téléspectateurs et une part du marché publicitaire croissante face à la Télévision publique d’Angola (TPA), et face à plusieurs chaînes portugaises et brésiliennes, également accessibles en clair. Malgré l’une des pénétrations de marché les plus faibles en postes de télévisions (estimée à 40%), plus de 60 % des foyers équipés ont accès aux services de la télévision payante en portugais.
PUBLIC BROADCASTER / DIFFUSEUR PUBLIC :TELEVISAO PUBLICA DE ANGOLA (TPA1 and TPA2) COMMERCIAL BRADCASTER / CHAÎNE COMMERCIALE : TV ZIMBO PLATFORM OPERATORS / OPÉRATEURS DU CABLE: MULTICHOICE, TV CABO, ZAP TV MOBILE OPERATORS / OPÉRATEURS DU MOBILE : UNITEL MAIN ADVERTISING AGENCIES / PRINCIPALES AGENCES DE PUBLICITÉ : RIMAGUS MARKETING MAIN ADVERTISERS / ANNONCEURS PRINCIPAUX : UNITEL MOVICEL NOSSO SUPER, BAI (BANCO AFRICANO DE INVESTIMENTOS), BPC, BLUE
populAtion 18 000 000 urbAn populAtion 59 % lAnGuAGes portuGuese, bAntu AnD other locAl lAnGuAGes cApitAl city luAnDA GDp per cApitA $5 900 mobile cellulAr penetrAtion 64% internet users 819 000 fAcebook users 362 000 pAy tv subscribers 200 000 number tv householDs 500 000 pAy tv suscribers: n/A
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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