DISBOOK - The Africa 2012 Edition - (Page 126)
Disbook AfricA 2012 - Trends and bus i n e ss
Johannesburg, Globo’s position as the country’s only real player in the Brazilian market has already come under threat from one of Brazilian TV Producers members. In 2009, independent producer Cinevideo opened an office in Mozambique’s capital Maputo, operating a subsidiary company Cine Internacional. “The story of Cinevideo’s involvement in Africa”, recalls Executive Producer Leandro Estrela, “began in Cannes at MIPCOM 2007 when we met with a Mozambican broadcaster. As a result of the conversation that was started there, the following year we were asked to build a team of qualified professionals in Mozambique. We decided that the best way of doing this was to provide practical experience, so we created a team of 25 Brazilian professionals, and more than one hundred Mozambicans and together we produced Mozambique’s first ever soap opera, N’Txuva – Lives at Stake, which was a great success, not only with the public, but also with opinion leaders as the series dealt with many public health issues”. Cinevideo decided to set up shop permanently, and in 2009 they opened their office in Maputo. The office, says Estrela, “is staffed with a team of highly qualified, expert, Mozambican professionals”. That this is both true and valued is evidenced by the fact that currently Cine Internacional is “producing for NGOs, governmental organizations, and multinational companies, and during the last soccer World Cup in South Africa the company integrated a team of production professionals from Mozambique, Brazil and South Africa to produce a package of content that included a TV series, a documentary and a radio programming”. The company’s production activities are no longer confined to Mozambique, Estrela notes, as they “are currently producing a fifteen-part series called ‘African Presidents. That will feature a portrait of fifteen different African presidents from fifteen different African countries, and in addition we are producing a documentary about Malawi, which will showcase its culture, history, natural beauty and
cuisine. In fact”, he reveals, “we expect shortly to be opening a second African office in Malawi!” It really does seem as if this is a cusp, a real turning point for Brazil’s interaction with the African audiovisual sector. Do Valle is confident that, “with soccer’s World Cup coming up in 2014, and South America’s first ever Olympics two years later, we have already seen an explosion of interest in content from and about Brazil, and interest from producers and broadcasters from all over the world in working with Brazilian partners”, and she is confident that, “the World Cup in particular will have a very beneficial effect on the export of Brazilian programming to Africa, and also on the demand for co-productions”. This is a view shared by Globo’s Correa, who believes, “with the 2014 World Cup and the 2016 Olympics in Rio, we’re already seeing a growing interest worldwide, including from Africa in viewers’ interest in Brazil, and this, in turn is leading programmers to seek out Brazilian content”. Cinevideo’s Estrela is also confident, describing the outlook for Brazilian producers in Africa as, “promising”, and adding, “for us, who live the life of the African audiovisual market every single day, we see DISCOP AFRICA as an incredible opportunity to seek new opportunities and partnerships across the whole of Africa”, adding, “it is, after all the only meeting place of the PanAfrican audiovisual industry dedicated to the production of audiovisual content on multi-platforms, matching different opportunities to market existing content as well as fostering the opportunity to meet with other African audiovisual professionals and experts, leading to the possibility of co-productions”. In the past, Brazilian interaction with Africa may have been relatively small, and limited to a handful of companies, but it seems clear all that is about to change, and that change starts at DISCOP AFRICA 2012!
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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