DISBOOK - The Africa 2012 Edition - (Page 119)

Tr e n d s a n d b u si n e ss - Disbook AfricA 2012 cooperation with African broadcasters. SARFT will continue its efforts to promote exchange and cooperation in radio, film and television between China and Africa, and to cultivate more favorable conditions to serve this end. a converged broadcasting with abundant choices. Moreover, we will continue to implement our “go digital” plan, while paying attention to technological upgrades and cable network construction, so as to build a fully digitalized and internet-based modern broadcasting industry. Q: In your opinion, what areas in Africa have the greatest potential for cooperation regarding business model, technology and platform? A: “Exchange, cooperation and winwin” is a shared aspiration for television professionals worldwide. There is ample space for cooperation pertaining to business models, technology and platforms for both Chinese and African operators. The number of households owning a TV set in Sub-Saharan countries is growing at an annual rate of 40 percent, and digitalization is expected to be completed in 2015. Pay-TV customers are increasing rapidly. Tripleplay and Internet TV will be the future direction. African countries are basically at an early stage of the transition from analogue to digital. The digitization in China, however, is characterized by high quality and low cost, whether it concerns technology, equipment or service. Therefore China is willing to provide assistance and support within our capability on the way to digitization in Africa. Recent years have seen a Chinese company, StarTimes, successfully establish business relations in some 10 African countries, such as Rwanda, Burundi, Uganda, Guinea, Nigeria, Tanzania, Mozambique and Senegal. StarTimes has set up joint ventures with the locals to push forward digitization. I believe by establishing a long-term cooperative mechanism on the basis of equality, mutual benefit and common development, both Chinese and African countries can fully share their interests in program and technology. We can turn our abundant resources into a driving force for mutually beneficial cooperation and development. A Bite of china is a unique new program (7x52’) introducing the audience to many aspects of chinese food through its spiritual and ritual influence on people’s lives. Q: What are the major areas for development in the Chinese broadcasting industry? A: There are two major areas. One is new content. We are strengthening creativity of our production in film, TV drama, animation and other genres. We are focusing on improving quality while steadily increasing quantity. We will continue to combine government guidance with market orientation, and to encourage cooperation with international counterparts. We will try to enhance the visibility of Chinese film and television products in the world and meet the diversified needs of the audience both at home and abroad. All in all, we welcome co-production, program exchange and broadcast rights trade with international partners. The other area is new technology. We are working to accelerate the development of Internet TV and CMMB, and to speed up the transition from traditional broadcasting with limited service, to in 2011, totaling 260,000 minutes of programs, china produced 558 films, 469 TV series with around 15,000 episodes, and 435 TV animations - among them the animation program rubi. 11 9 

Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition

Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers

DISBOOK - The Africa 2012 Edition

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