BW Confidential - Issue #10 - May/June 2012 - (Page 80)

Packaging Innovation showcase nnn HCT’s palette for Urban Decay featuring QR codes, speaker and smartphone dock For Urban Decay’s Book of Shadows IV collector palette (pictured), HCT developed packaging featuring QR codes that link to videos showing how to create five of the brand’s looks with the products included in the palette. Users can plug their phone into the speaker provided in the palette and place their phone on the cradle included to watch the videos and create the looks themselves while doing so. “The Book of Shadows IV is the most interactive palette we have worked on,” HCT executive vp Nick Gardner states. Compacts Lipsticks/glosses Powders Albéa’s Eureka line for pressed and loose powders Albéa has extended its offer for the Eureka powder dispenser, previously dedicated to loose powders, by creating a line of five products, three for loose and two for pressed powders or solid foundations. Eureka offers a look that stands out from traditional powder dispensers, but its unusual form has the added advantage of meaning that the consumer does not have to touch the sponge itself, making use more hygenic. This is because the “tajine” shaped lid serves as a handle for the sponge. The pressed powder option is also suitable for solid foundations, while the loose powder designs can be used for mineral, bronzing or glitter powders as well as more classic face powders. Cosmogen’s Mini Shake’N Powder The Mini Shake’N Powder (pictured) is a waterproof powder jar intended for the sampling or travel-retail market and for powder eyeshadows. Its patented dispenser for the controlled release of powder is elliptical in shape, allowing the powder to be sifted and stirred with a brush before application. It can be filled from below thanks to a hermetic clip cap, reducing packaging costs while preserving content, according to the company. It has a capacity of between 3 and 5 grams, and its lid includes a mirror. 80 Rexam’s Glossy Days lip gloss applicators Rexam has attempted to inject innovation into the stagnant lip gloss category with the launch of the Glossy Days collection (pictured), eight flocked and unflocked lip gloss applicators in varying shapes. The new collection is an update of a line launched last year that did not include flocked versions. Despite consumer research suggesting that women were concerned about the hygiene of flocked products, the company has found that there is still demand for them, and has modified its offer to take that into account. The different shapes offer properties like massage and precision, allowing the application of lip gloss in the corners of the mouth, which is difficult with traditional applicators. Pots and jars The return of pots and jars for eyeshadows and eyeliners (SGD) To respond to a growing desire for more luxurious, almost vintage packaging for eyeshadows and eyeliners, SGD introduced a glass pot (pictured) to its stock collection last summer. Larger glass jars, traditionally used for skincare, are also becoming increasingly common in foundation, in line with the arrival of mousse foundations on the market. May-June 2012 - N°10 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #10 - May/June 2012

- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Clinique global brand president Lynne Greene
Insight: Skincare
- Category overview
- Retail technology
- Retail viewpoint
- The latest trends
- Spas & healthcare
- Spa case studies
- Inspiration from Apple
- Store concepts
Market watch: China
- Country overview
- Industry viewpoint
- Prestige retailing
- Taobao & the internet
Digital focus Social media strategies
Strategy spotlight Case studies to inspire
Travel retail: Asia Pacific
- Regional overview
- India
- Interview: Delhi Duty Free Services coo Arun Barathi
Radar Six up-and-coming beauty brands
- Make-up packs
- Innovation showcase
Last word Metis Insights director Stéphanie Morou

BW Confidential - Issue #10 - May/June 2012