BW Confidential - Issue #10 - May/June 2012 - (Page 42)

Wellness Spa case studies Getting well by Alissa Demorest A profile of four spas with a firm focus on wellness Miraval Location: Arizona, US Size: 16,000ft2 (1,486m2) On offer: Yoga, meditation, tightrope and zipline walking, rock climbing, horseback riding, nutrition counseling, fitness activities, art, culinary and photography courses Treatments: Exclusive Clarins treatments Brand used: Clarins Why it’s different: Founded in 1996, Miraval is a reference on the wellness spa circuit with its extensive range of services, ranging from Native American yoga to tightrope walking. This May, Miraval is unveiling its new spa concept, Life in Balance Spa, created in partnership with Clarins. The French skincare brand has come up with a menu of some 30 services based on its PRO Formula range and an additional set of treatments are reserved exclusively for the spa’s private area. The new spa was conceived to have a design that reflects its Sonoran desert surroundings. “The new spa’s luxury is not about excess, opulence or lavishness,” says the company. The resort is also renowned for its Integrative Wellness Program, pioneered by alternative medical specialist Andrew Weil. After undergoing a lifestyle assessment consultation, guests receive a set of guidelines and work with Miraval’s nutrition and fitness specialists to partake in stress management activities and massage therapy to reach their wellness goals. Kamalaya Koh Samui Location: Koh Samui, Thailand Size: 6,800m2 (73,194ft2) On offer: Core programs of Detox, Healthy Lifestyle, Stress & Burnout, Weight Loss and Yoga. Ayurvedic treatments, homeopathy, Traditional Chinese Medicine, naturopathy, nutritional guidance, Qi Gong, meditation, steam cavern, plunge pools Treatments: Massage, scrubs, wraps, lymphatic drainage Brands used: Sodashi, local ingredients incorporated in treatments Why it’s different: Kamalaya Koh Samui bills itself as a Wellness Sanctuary and Holistic Spa, which is based not on individual services, but on a “synergistic wellness experience” encompassing treatments, therapies, activities, environment and people. It claims to go beyond the traditional spa experience to offer “self discovery” and “life enhancement” either through a tailor-made wellness program based on Eastern and Western traditions or simply a relaxing getaway. Upon arrival, each guest undergoes a wellness consultation. The resort offers different programs geared to the individual’s needs including Detox, Weight Loss, Stress & Burnout, Optimal Fitness and Yoga. More personalized programs are also available. In addition, the resort features visiting speakers and experts from different healing traditions. 42 May-June 2012 - N°10 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #10 - May/June 2012

- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Clinique global brand president Lynne Greene
Insight: Skincare
- Category overview
- Retail technology
- Retail viewpoint
- The latest trends
- Spas & healthcare
- Spa case studies
- Inspiration from Apple
- Store concepts
Market watch: China
- Country overview
- Industry viewpoint
- Prestige retailing
- Taobao & the internet
Digital focus Social media strategies
Strategy spotlight Case studies to inspire
Travel retail: Asia Pacific
- Regional overview
- India
- Interview: Delhi Duty Free Services coo Arun Barathi
Radar Six up-and-coming beauty brands
- Make-up packs
- Innovation showcase
Last word Metis Insights director Stéphanie Morou

BW Confidential - Issue #10 - May/June 2012