BW Confidential - Issue #10 - May/June 2012 - (Page 14)

Take note credit: stock.xchng Market trends & indicators A snapshot of the latest market facts, figures and trends Brand analysis US market research consultancy Brand Keys released its 2012 Customer Loyalty Engagement Index, an annual survey that polls 49,000 US consumers on the 50 personal-care brands they were most loyal to. Below are the top-five winners for personal-care brand loyalty and engagement rankings for 2012. Personal care product brand loyalty & engagement 2012 Ranking 1 2 3 4 5 Source: Brand Keys Market segments The global market for natural personal care products is expected to report a compound annual growth rate of almost 10% until 2016, according to marketresearch group Kline & Company. The growth of “truly natural products“ will likely outpace that of natural-inspired brands across most regions; however, natural-inspired brands will continue to dominate the global natural personal-care market. Kline says that in Western Europe the natural segment is becoming more mainstream and that the main opportunities lie in the largely untapped markets of Central and Eastern Europe. It adds that Western European and North American shares of the total market have been decreasing over the past five years at the expense of the emerging markets of Brazil and China. In terms of channel, more mass brands are recognizing the potential of naturals given consumers’ readiness to pay a premium for natural products. May-June 2012 - N°10 - BW Confidential Cosmetics brand Mary Kay/Maybelline (tie) L’Oréal Paris/Sephora (tie) Covergirl/Neutrogena (tie) Revlon/Coty (tie) Avon Personal care product brand loyalty & engagement 2012 Ranking 1 2 3 4 5 Prestige cosmetics brand Clinique Lancôme Chanel Estée Lauder Shiseido Source: Brand Keys 14

Table of Contents for the Digital Edition of BW Confidential - Issue #10 - May/June 2012

- Brand & retail news recap
- Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Clinique global brand president Lynne Greene
Insight: Skincare
- Category overview
- Retail technology
- Retail viewpoint
- The latest trends
- Spas & healthcare
- Spa case studies
- Inspiration from Apple
- Store concepts
Market watch: China
- Country overview
- Industry viewpoint
- Prestige retailing
- Taobao & the internet
Digital focus Social media strategies
Strategy spotlight Case studies to inspire
Travel retail: Asia Pacific
- Regional overview
- India
- Interview: Delhi Duty Free Services coo Arun Barathi
Radar Six up-and-coming beauty brands
- Make-up packs
- Innovation showcase
Last word Metis Insights director Stéphanie Morou

BW Confidential - Issue #10 - May/June 2012